|[December 19, 2005]
Brainshark Unveils Brainshark Express for Small Businesses and Professionals; On-Demand Rich Media Instantly Enhances Reach of Marketing, Sales, and Customer Communications
WALTHAM, Mass. --(Business Wire)-- Dec. 19, 2005 -- Brainshark, the leader in on-demand rich media communications solutions, today announced its Brainshark Express product line for the small and midsized business (SMB) sector and individual business professionals. Brainshark Express is a suite of simple yet powerful web-based software applications to enable on-demand communication using rich media - enhancing the receipt, understanding and retention of key messages to provide greater impact to a larger audience.
With Brainshark Express, SMBs and professionals now have access to an easy, powerful solution for consistent and efficient communications with customers, partners and colleagues. Using familiar tools such as the Internet and phone, Brainshark Express extends the reach of a company's existing resources and staff, enabling individuals to instantly deliver enterprise-quality communications materials that improve the impact and value of content, interaction, and response.
"It's great to have an innovative tool like Brainshark for our small business. It's so much easier to manage our online presentations and track our user information - I'm not sure where we'd be without it," said Kim Wilkes Project Coordinator of MDwebNews, Inc., a Brainshark customer. "Brainshark has greatly improved our online educational program with professional, easy to use management tools and a friendly user interface. Their technology has set us apart from other online educational programs, and has helped us get the most out of our resource. Brainshark would be a great tool for any small business professional looking to get ahead."
Small businesses and individual professionals have many of the same needs as enterprise customers, but are often restricted by capital and IT resources to properly address such needs. These professionals benefit from powerful yet easy-to-use technology that can be instantly leveraged. The Brainshark Express Suite - which includes Express, Express Pro, and an Express Free Trial edition - brings a new level of professional interaction to communications and is specifically designed to meet the needs of small businesses, as well as groups and project teams within enterprise organizations. Each Express product works seamlessly via the Internet, allowing instant creation of rich-media communications such as interactive presentations, training modules, and the ability to capture and track viewer data. There are no software downloads required, and no microphones to install. Brainshark Express is a hosted service, allowing professionals to enjoy rapid implementation without having to invest in additional network infrastructure or IT staff.
"Brainshark Express was developed from the ground up to meet the needs and budgets of customers who were requesting an SMB offering of our award-winning solution," said Joe Gustafson, CEO of Brainshark. "The power of Brainshark extends the reach and impact of communications in a way that might not have been possible otherwise for a small business - enabling the customization of messages to a wider audience, tracking impact and response rates, and developing action-based communications that can be viewed on demand by the intended audience."
Product Details and Availability
Brainshark Express Free Trial - a free single-user solution providing a simple, instant way to add voice to a presentation, track viewing activity and capture viewer data. The free trial includes 15 minutes of stored presentation content and 50 views per month.
Brainshark Express - for the small business or home office professional, Brainshark Express is available starting at $99 per month, providing 30 minutes of stored content and 250 views with the option of upgrading to more capacity.
Brainshark Express Pro - for a single user or project users within a larger company, Brainshark Express Pro is an affordable package for individual contributors looking to incorporate more effective communications into their initiatives and programs. Express Pro includes additional capabilities for enhancing and editing presentation content, and additional reporting options.
Brainshark Express and Express Free Trial will be available on December 21st at www.brainshark.com. Express Pro will be available in Q1 2006.
About Brainshark, Inc.
Brainshark, Inc. is the leading provider of on-demand, rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.
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