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From The Sip Trunking Experts

[April 18, 2006]

Samsung Electronics Develops World's First 2GByte Memory Card for Mobile Phones

SEOUL, Korea --(Business Wire)-- April 19, 2006 -- Samsung Electronics Co., Ltd., the world leader in advanced memory technology, announced today that it has developed a 2GByte MultiMediaCard (MMCmicro(TM)) that combines four 4Gbit NAND flash devices. This is the smallest, fastest and highest capacity memory card for mobile phones, developed only three months after Samsung led the industry by launching a 1GByte MMCmicro.


"The 2GByte high-performance MMC is a powerful indicator of Samsung's expanding efforts to embrace the widest possible range of multimedia applications including mobile video," said Don Barnetson, Director, Flash Marketing, Samsung Semiconductor, Inc.

Despite being the size of a fingernail (12mmx14mmx1.1mm), the new MMCmicro will provide the highest transmission speed of any removable memory card, transmitting data 3.5 times faster than other cards. The card can store 12 hours of mobile video and is fast enough to download three hours of it in under two minutes. An adapter allows the card to be plugged into any multimedia card slot.

The 2GB MMC can operate at either 1.8 volts (V) and 3.3V, making it an even more viable solution for mobile phones.

The new MMC, in a format standardized by the MultiMediaCard association (MMCA) and being standardized by JEDEC, can be obtained by manufacturers without royalties or licensing fees.

The 1 GB MMCmicro will be commercially available later this year.

According to Dataquest, a semiconductor market research firm, as the global memory card market will grow five percent between 2005 and 2010, the multimedia card market will grow 17% and the MMCmicro market by 95 percent during the same period.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

  Reference Data Sheet
  MMCmicro vs. MicroSD
  --------------------
-------------------------------------------------
--------------------- Samsung MMCmicro MicroSD --------------------------------------------------------------
-------- Size 12X14X1.1mm 11X15X1.0mm ----------------------------------------------------------
------------ No. of chips 5 3 --------------------------------------------------------------------
-- Writing Speed 7.12MB/s 2.04MB/s -------------------------------------------------------------
--------- Reading Speed 7.38MB/s 7.10MB/s -------------------------------------------------------------
--------- Voltage 1.8V/3.3V 3.3V -----------------------------------------------------------------
----- Market Forecast (Dataquest Aug. 2005) ------------------------------------- By Units -------- (Unit: million) -------------------------------------------------------------
--------- 2005 2006 2007 2008 2009 2010 CAGR -----------------------------------------------------------------
----- Card Total 332 403 434 454 443 430 5% -------------------------------------------------------------------
--- MMC Total 65 85 104 102 94 100 9% -------------------------------------------------------------------
--- MMCmicro 4 13 38 49 67 77 81% ------------------------------------------------------------------
---- By Revenue ---------- (Unit: million) -------------------------------------------------------------
--------- 2005 2006 2007 2008 2009 2010 CAGR -----------------------------------------------------------------
----- Card Total 7,000 8,442 7,492 8,995 8,892 9,024 5% -------------------------------------------------------------------
--- MMC Total 774 1,129 1,278 1,508 1,527 1,663 17% ------------------------------------------------------------------
---- MMCmicro 40 119 338 557 909 1,129 95% ------------------------------------------------------------------
----

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