From The Sip Trunking Experts

[April 19, 2006]

Amplified Telephone Helps Moms Say Hello to Good Health; Clarity's C410(TM) Helps Women with Hearing Loss Reconnect with Friends, Family

CHATTANOOGA, Tenn. --(Business Wire)-- April 19, 2006 -- If prevailing trends are any indication, more and more Americans this Mother's Day will say good bye to flowers and chocolate and hello to healthy gifts. From massages to yoga classes to fruit baskets, consumers will be doing for Mom what they've been doing for themselves - finding creative ways to improve her health.

One company recognizing this trend is Clarity(R), a division of Plantronics, Inc. (NYSE: PLT) and the nation's leading supplier of amplified telephones for people with hearing loss. Clarity has developed a cordless telephone, the C410(TM), to help Moms with mild to moderate hearing loss, which has become a major health issue among the Baby Boomer generation, not to mention their parents. According to a study co-sponsored by The EAR Foundation and Clarity, 44% of female Boomers in the US are struggling with hearing loss.

Unlike previous generations, however, Boomers are showing an aggressive inclination to fight the aging process rather than succumb. For example, the Yoga Journal recently published a study indicating that Americans are now spending about $2.95 billion a year on yoga classes, equipment, clothing, holidays, videos and more. Boomers experiencing hearing loss also are also determined not to suffer in silence - which is what makes Clarity's products an ideal Mother's Day gift.

"Thousands of Moms nationwide want to feel better and hearing is a major aspect of health," said Carsten Trads, president of Clarity. "On special occasions, like Mother's Day, hearing the sounds of a loved one's voice means the world. Our telephones are a vehicle to help mothers with hearing difficulties stay connected with friends and family."

Equipped with Clarity(R) Power(TM) technology, the C410 amplifies sounds that are frequently missed by those with a hearing loss. Standard amplified telephones typically boost the volume of all sounds during a conversation, making it difficult for someone with a hearing loss to decipher between high and low frequencies. Clarity Power goes beyond standard volume control assistance by allowing the user to control the high frequency sounds based on the degree of his or her hearing loss.

The Clarity C410 features a bright visual ringer, a large lighted dial pad, 10 memory keys and 3 one touch programmable emergency speed dial buttons. The Clarity C410, which is hearing aid compatible, may be purchased exclusively at RadioShack(R) locations across the United States for under $69.99. Visit to find the nearest store.

The Clarity C410 and all Clarity products are endorsed as a hearing loss solution by The EAR Foundation, a national nonprofit organization that promotes pioneering advances in the treatment of hearing loss. The EAR Foundation recognizes the quality and benefits of Clarity products and recommends that those with hearing loss consider Clarity products as a healthy solution for their hearing needs.

For more information about Clarity and its products designed to improve the lives of people with hearing loss, call 1-800-426-3738 or visit

About Clarity(R)

Clarity(R), a Division of Plantronics Inc. (NYSE:PLT), is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity's patented technology, Clarity(R) Power(TM), provides customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer, and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to business and individual consumers worldwide.

About Plantronics

Plantronics introduced the first lightweight headset in 1962 and is recognized as the world leader in communications headsets. Plantronics headsets have been featured in numerous motion pictures and high-profile events, including Neil Armstrong's historic "One small step for man" transmission from the moon in 1969. A publicly held company headquartered in Santa Cruz, California, with approximately 4,400 employees, Plantronics maintains offices in 20 countries. For more information go to or call (800) 544-4660.

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.