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TMCNet:  AAAN Pledges Commitment to Global Creativity

[October 22, 2007]

AAAN Pledges Commitment to Global Creativity

(Vanguard (Nigeria) Via Thomson Dialog NewsEdge) President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Lolu Akinwunmi, has expressed the association's commitment towards ensuring best professional practices in its bid to benchmark creativity standards of the global arena. He made the assertion while speaking at a dinner marking end of the week-long activities of the 2007 Lagos Advertising and Ideas Festival (LAIF) in Lagos.


The award event which began with a creativity seminar and exhibition saw frontline marketing communications agencies notably, Insight Grey, CenterspreadFCB and STB McCann among others showing superlative performance at the foremost Nigerian advertising industry creative award.

Now in its second edition, LAIF is a brain child of the Enyin Odigbo-led immediate past executive board of the AAAN to recognise and reward creative excellence amongst agency practitioners.

In virtually all of the about 21 categories spelt out for the awards, top agencies engaged one another in a seeming battle of wits striving to prove their creative mettle in winning the several awards at stake.Among other things, the awards seeks to recognise and reward creative excellence and to help improve quality of the creative craft and promote the spirit of healthy competition among players while applying global standards.

For the Biodun Shobanjo-led Insight Grey, it was indeed a moment of a rare opportunity for displaying that creative prowess that sets the agency apart as a top player as it emerged winner of two of the grand prix awards, the LAIF Best TVC and Outdoor via its famous Bank PHB and the Gulder Max creative concepts.

The agency also carted away 11 other awards to place tops in overall performance including 5 gold, 4 silver, and 3 bronze awards.

Lolu Akinwunmi's Prima GarnetOgilvy and DDB Lagos led by Enyin Odigbo also emerged outstanding, winning a grand prix award variously through the DSTV Hally Berry and MTN Loaded campaign respectively. In all, Prima Garnet won a total of 9 awards including 2 gold, 3 silver and 3 bronze awards as against DDB's total of 6 awards namely 1 gold, 3 silver, and 2 bronze.

Steve Omojafor's STB McCann and CenterspreadFCB led by Kola Ayanwale were among the top gainers at the awards with STB carting away total of 9 awards including 3 gold, 3 silver and 3 bronze. Centerspread through its most exciting Skye Bank 'Yes' campaign emerged best for the LAIF radio segment winning the only gold award of the Banking and Financials category and three other bronze awards.

Funmi Onabolu's Bates Cosse were also outstanding winning 2 gold, 1 silver and 2 bronze. Rosabel Leo Burnet grabbed 1gold, 1 silver and 1 bronze award and 141 Worldwide with 1 gold and a bronze award.

The event attracted attendance of notable industry personalities key among which were Dr. Chris Doghuje, Chairman, Advertising Practitioners Council of Nigeria (APCON), Sir Steve Omojafor, Chairman CEO, STB McCann, Mr Ayo Owoborode including clients and major stakeholders of the marketing communications industry under the chairmanship of Chief Subomi Balogun, Chairman Chief Executive of First City Monument Bank (FCMB).

In his remark, the special guest, Managing Director CEO of First Bank Plc, Mr. Jacob Ajeikigbe extolled the rising profile of marketing communication companies in charting the course of brand development stressing.

While noting the great influence of advertising in shaping societal values, he charged the practitioners on the need to sustain tenets of the profession which includes among other things being legal, decent, truthful and must conform with principles of fair competition.

The event enjoyed widespread sponsorship from notable and key corporate organisations among which were First Bank Nigeria Plc, First City Merchant Bank, MTN, Celtel, Virgin Nigeria Airlines, British American Tobacco Company, Nigerian Breweries among others.

Distributed by AllAfrica Global Media. (allafrica.com)

Copyright 2007 Vanguard (Nigeria) , Distributed by AllAfrica Global Media , Source: The Financial Times Limited

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