From The Sip Trunking Experts

TMCNet:  Growth potential and revenue opportunities for Mobile Applications Stores

[September 01, 2009]

Growth potential and revenue opportunities for Mobile Applications Stores

(M2 PressWIRE Via Acquire Media NewsEdge) added a new report on "Mobile Applications Stores: Market Analysis and Business Assessment" gives a comprehensive review of the Mobile Application Stores, development tools and support programs.

Mobile Applications Stores: Market Analysis and Business Assessment All smart phones come loaded with standard applications defined by the manufacturer. However, the network operators, looking for revenue opportunities, have encouraged the development of other applications that can be used on the cell phones they support. Using these applications will use the network services more and generate more revenue. The network operators established business relationships and development platforms to encourage the growth of these applications. ( ) The release of smart phones like Apple's iPhone, with its 65,000 supported applications required the need for a single point of access to these via an "application store". Various network operators, handset manufacturers and software developers are announcing plans for their "Mobile Application Store" ("MAS"). The MAS is a central location for purchasing supplemental mobile applications, possibly available for a fee.

This report evaluates the state of the mobile application stores and its expected evolution. For example, Sun Microsystems is analyzed as they also announced plans their own MAS. The report also evaluates MAS consortiums such as Symbian and Android. Symbian OS is supported by a number of vendors like Nokia, Samsung and Sony-Ericsson. Android is a new handset OS and is an open source OS platform for smart phones that was released in 2008 and is backed by Google, Intel, HTC, Motorola and eBay, among others and these companies form the Open Handset Alliance. The report also evaluates more retail oriented MAS such as Handango, which handles products for numerous handsets and vendors.

Key Findings: The Mobile application market forecast is a $9.0 billion revenue opportunity over the next few years.

The handset vendors have taken the leadership role away from the network operators and are currently driving this market.

Apple has defined and driven this market to its current state. All other players in this market are reacting to Apple and playing catch up.

The market is young, confusing and unsettled. Besides the handset vendors, major players in this market are the network operators, software vendors, consortiums and retailers.

Great opportunities for software developers. Despite support programs, they are left to figure it out themselves.

Quote: "The closest thing I've seen to a 'business model' for marketing apps is to advertise like crazy until you get into the top 50 and once you're there, the top 50 list will start generating its own buzz ... But that's not a business model, that's like rolling the dice at a casino." Target Audience: * Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

* Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

* Mobile Software developers: provide focus on what platforms offer growth and opportunity.

* Potential Application Store providers: a detailed technical comparison & review the market * Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.

Questions Answered * Who are the key market players and how are they positioned? * Where is the growth potential in this market and what are the issues? * Where will this market go, how will it develop, and evolve? * What are the revenue opportunities for the mobile application stores market? Companies and platforms addressed in this report · Apple · RIM · Nokia · Samsung · LG · Sony-Ericsson · Motorola · HTC · Verizon Wireless · ATT · Sprint · Sun · Microsoft · Android · Symbian · Handango · AppCubby · AppBoy To know more and to buy a copy of your report feel free to visit : ((Comments on this story may be sent to (c) 2009 M2 COMMUNICATIONS

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.