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TMCNet:  3Q.2009 Italy Mobile Payment Market Forecast, 2009 - 2013: Gross transaction value of mobile payments in Italy will reach $5.74 billion in 2013

[September 25, 2009]

3Q.2009 Italy Mobile Payment Market Forecast, 2009 - 2013: Gross transaction value of mobile payments in Italy will reach $5.74 billion in 2013

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets(http://www.researchandmarkets.com/research/294c82/3q_2009_italy_mobi) has announced the addition of IE Market Research Corp.'s new report "3Q.2009 Italy Mobile Payment Market Forecast, 2009 - 2013: Gross transaction value of mobile payments in Italy will reach $5.74 billion in 2013" to their offering.


The mobile payment market in Italy continues to grow rapidly. An increasing number of people are utilizing their mobile phones to do banking, trading, money transfer, and commerce on a daily basis. Italy Mobile Payment Market Forecast provides a comprehensive forecast of this mobile payment market. We cover annual forecasts of mobile payment users, transactions, gross transaction values, and average transaction size going out to 2013. We provide forecasts for the following categories within the mobile payment market: Merchandise purchases, Digital purchases, Ticketing, Money transfers, Bill payment, and Prepaid top-ups. We also provide forecasts of mobile payment transactions for each of the following technologies: SMS, WAP/Web, USSD, and NFC.

Italy is one of the countries in our "IEMR 50" list. We provide estimates and forecasts at the country level for the "IEMR 50" list of countries where we undertake primary field research based on our quarterly Global Consumer Telecommunications Survey. This survey looks at telecommunications usage and trends in 50 markets representing over 80% of the world's population and 85% of the world's mobile subscriber base. Conducted in monthly waves, IEMRs Global Consumer Telecommunications Survey measures trends in fixed and mobile telecoms usage among consumers in the "IEMR 50" countries.

To this comprehensive dataset, we are adding a PowerPoint presentation which provides our clients with an overview of key trends in the global mobile payment market. In addition to explaining overall trends in mobile payments in the world, we discuss country-specific trends and provide insights into this fast-growing industry.

Why you should buy this report: By purchasing this report, you will receive an Excel file with a datasheet containing mobile payment users, mobile payment transactions by technology (SMS, WAP/Web, USSD, NFC), mobile payment transactions by user case (merchandise purchases, digital purchases, ticketing, money transfers, bill payment, and prepaid top-ups), gross transaction value for mobile payments by user case, average transaction size of mobile payments by user case. You will also receive a PowerPoint presentation which provides insights into the global mobile payment market. These reports provide answers to all of the following questions: - What are the key trends in the global mobile payment market - How will this market grow over the next five years- - How fast is Italy's mobile payment market growing - What are the key trends in the country - Which segments of the mobile payment market are growing most rapidly merchandise purchases, digital purchases, ticketing, money transfers, bill payment, or prepaid top-ups- - What are SMS Mobile Payment, WAP/Web Mobile Payment, USSD Mobile Payment, and NFC Mobile Payment - Which technology is the most prevalent in the country, and how will this change over the next five years- - What is the gross transaction value of mobile money transfers in the country - What about merchandise purchases, digital purchases, ticketing, bill payments, and prepaid top-ups - How much does an average mobile payment user spend per transaction in the country - What is the average transaction size of a merchandise purchase, a digital purchase, ticketing, money transfer, bill payment, and a pre-paid top-up This report will be useful to: - Strategists and analysts at mobile phone operators and banks/credit card companies responsible for mobile payment strategy development and business analytics - Developers of mobile payment systems at handset manufacturers - Device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile payment industry - Financial analysts and portfolio managers covering firms in the mobile payment market - Consultants advising their clients on mobile payment markets - Researchers who need to gain a better understanding of the global mobile payment market Executive Summary of the Global Mobile Payments Forecast - Global Mobile Payments transactions to rise to $110.1 billion in 2013, a CAGR of 104.8% - Mobile payments continued its stellar growth in 2008 with total users expanding to 38.3 million users in 2008 - SMS accounted for 77% of mobile payment transactions in 2008. This is expected to decline to 61.7% in 2013 - Ease of use, ubiquity, and minimal network investments means that SMS will continue to be the transaction technology of choice for mobile operators and users - NFC accounted for 13% of mobile payment transactions in 2008. This is expected to increase to 28% in 2013 - NFC to see take-up in Western Europe and North America with volume shipments of NFC phones in 2011 and contactless infrastructure deployments in the 2009 - 2011 period - WAP / Browser-based payments and USSD will see only limited use in the next five years - Relative share of WAP / Browser-based payments and USSD to remain the same at about 7% and 2%, respectively - Merchandise Purchases using Mobile Payments to reach $21 billion in 2013 for a CAGR of 108.4% - Merchandise purchases using mobile payments were $430 million in 2008 - Prepaid Top-ups using Mobile Payments to reach $40.2 billion in 2013 for a CAGR of 95% - Prepaid Top-ups will see traction over the next five years - Much ado about Money Transfers - Mobile Money Transfers to reach $17.6 billion in 2013 for a CAGR of 103% - Regional Overview - North American Mobile Payments to rise to $26.9 billion in 2013, a CAGR of 98% - North America (Canada and United States) will account for 24% of the world market share for Mobile Payments by Gross Transaction Values - Western Europe Mobile Payments to rise to $32.7 billion in 2013, a CAGR of 94% - Cautious attitude towards mobile will prevail, but NFC, ticketing, and digital purchases will see some traction - Asia Pacific will continue to see strongest growth for Mobile Payment transactions - Mobile Payment Transaction Values in Asia Pacific to reach $29.8 billion in 2013 - Asia Pacific will continue to see strongest growth for Mobile Payment transactions - New Developments in Asia Pacific will continue to drive mobile payments usage in this region - Growth of mobile payments for Digital Purchases will be faster in Eastern Europe than any other region - Mobile Payment Transaction Values in Eastern Europe to reach $9.4 billion in 2013 - South and Central America will see the highest growth in mobile payments for ticketing over the next five years - Mobile Payment Transaction Values in South and Central America to reach $6.22 billion in 2013 - Mobile Payments in Middle East and Africa to rise to $5.17 billion in 2013, a CAGR of 124% - Mobile Payment Transaction Values in Middle East and Africa to reach $5.17 billion in 2013 For more information visit http://www.researchandmarkets.com/research/294c82/3q_2009_italy_mobi ((Comments on this story may be sent to info@m2.com)) (c) 2009 M2 COMMUNICATIONS

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