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Cisco Visual Networking Index Forecast Predicts Continued Mobile Data Traffic Surge
SAN JOSE, CA, Feb 09, 2010 (MARKETWIRE via COMTEX) --
Cisco (NASDAQ: CSCO) today announced the results of the Cisco(R)
Visual Networking Index (VNI) Global Mobile Data Forecast for
2009-2014.
The research projects that annual global mobile data traffic will
reach 3.6 exabytes per month or an annual run rate of 40 exabytes by
2014. Such a figure equates to a 39-fold increase from 2009 to 2014,
or a compound annual growth rate (CAGR) of 108 percent.
Two major global trends are driving this increase -- the
proliferation of mobile-ready devices and widespread mobile video
content consumption. By 2014, there will be over 5 billion personal
devices connecting to mobile networks -- and billions more
machine-to-machine nodes. Mobile video will represent 66 percent of
all mobile data traffic by 2014, increasing 66-fold from 2009 to 2014
-- the highest growth rate of any mobile data application tracked in
the Cisco VNI Global Mobile Data Forecast.
Facts:
-- Global mobile data traffic has increased by 160 percent over the past year
to 90 petabytes per month, or the equivalent of 23 million DVDs.
-- Global mobile data traffic today is growing today 2.4 times faster than
global fixed broadband data traffic.
-- Smart phones and laptop air cards will drive more than 90 percent of global
mobile traffic by 2014.
-- By 2014, more than 400 million of the world's Internet users will access
the network solely through a mobile connection.
-- Today, the average mobile broadband connection generates 1.3 gigabytes of
traffic per month -- which is equivalent to about 650 MP3 music files. By 2014,
the average mobile broadband connection will generate 7 gigabytes of traffic
per month -- which is equivalent to about 3,500 MP3 music files.
-- The Middle East and Africa have the highest regional mobile data traffic
growth rate, with a CAGR of 133 percent over the forecast period. Asia-Pacific
has a 119 percent CAGR, followed by North America with a 117 percent CAGR. India
has the highest country mobile data traffic growth rate of any country, with
a CAGR of 222 percent for the forecast period, followed by China with a 172 percent
CAGR and South Africa with a 156 percent CAGR. In many countries, mobile operators
are offering mobile broadband services at prices and speeds comparable to fixed
broadband which is accounting for high growth rates.
The Cisco VNI Global Mobile Data Forecast methodology relies upon
various independent analyst forecasts as well as real-world mobile
data usage studies.
Supporting Quotes:
-- "Mobile data traffic is growing faster than expected five years ago," said
Doug Webster, senior director, service provider marketing, Cisco. "The rapid
consumer adoption of smart phones, netbooks, e-readers and Web-ready video
cameras as well as machine-to-machine applications like eHealth monitoring and
asset-tracking systems, is continuing to place unprecedented demands on mobile
networks. In spite of the economic downturn, the demand for mobile services
has remained high, posing both challenges and opportunities for service providers
worldwide," Webster said.
Updates to the Cisco Global Internet Speed Test:
-- Cisco has updated its free Global Internet Speed Test (GIST) application,
which currently has more than 200,000 users worldwide and supports iPhone, iPod
touch and BlackBerry Storm devices to measure connection speeds over Wi-Fi, 3G
or EDGE networks.
-- Cisco GIST users can run speed tests quickly (15 seconds or less) and view
their last 10 results in easy-to-read graphs (with comparisons to all global
users). The enhanced application also integrates a map function to show where
tests have been run. Users can also name their favorite test locations, apply
photos to test results, and share test results with others via Twitter.
Links:
-- Cisco Visual Networking Index home page: http://www.cisco.com/go/vni
-- Read the complete Cisco VNI Mobile Data Forecast, 2009-2014:
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/
white_paper_c11-520862.html
-- Download free Cisco GIST application (for users with iTunes account):
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=352982892&mt=8
-- See latest GIST results worldwide: www.ciscopulse.com
-- Cisco executives will present these results in a webcast, broadcast at 7
a.m., 9 a.m., and 6 p.m. (PST) today (Feb. 9, 2010). To view the broadcast, register
at www.cisco/com/go/possible.
Tags/Keywords:
Cisco, Visual Networking Index, VNI, Mobile Data,
Mobile Video, Mobile VNI
RSS Feed for Cisco:
http://newsroom.cisco.com/dlls/rss.html
About Cisco
Cisco (NASDAQ: CSCO), the worldwide leader in networking that
transforms how people connect, communicate and collaborate, this year
celebrates 25 years of technology innovation, operational excellence
and corporate social responsibility. Information about Cisco can be
found at http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com.
Cisco, the Cisco logo and Cisco Systems are registered trademarks or
trademarks of Cisco Systems, Inc. and/or its affiliates in the United
States and certain other countries. All other trademarks mentioned
in this document are the property of their respective owners. The
use of the word partner does not imply a partnership relationship
between Cisco and any other company. This document is Cisco Public
Information.
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Cisco Press Contacts:
Kevin Petschow
(773) 444.5106
kpetscho@cisco.com
Jennifer Buchhalter
(978) 863.3749
jbuchhal@cisco.com
SOURCE: Cisco
mailto:kpetscho@cisco.com
mailto:jbuchhal@cisco.com
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