Karen C. Francis, CEO of higher education marketing company
has announced the appointment of Keith Moore as Chief Marketing Officer.
An expert in online lead generation, lead scoring and internet
marketing, having previously served as an SVP and a General Manager at
LendingTree, Moore will direct AcademixDirect's marketing efforts, as
well as support new product development and product expansion.
"Keith shares AcademixDirect's commitment to developing a superior
consumer experience for potential students embarking upon their college
search," said Francis. "We will leverage his outstanding lead
generation, marketing and technical expertise to introduce products and
services that will help students make informed decisions and match them
with the education and training to equip them for success in the 21st
"The online education industry continues to evolve and I'm impressed by
the forward-thinking team at AcademixDirect, which has set itself apart
with a highly tailored andtransparent approach to matching prospective
students with appropriate schools," said Moore. "The company's success
is represented by its strong growth, customer loyalty and repeated
appearances on the Inc. 500 list of fastest growing private companies.
I'm looking forward to enhancing our marketing reach and user
experience, making AcademixDirect an indispensible ally to our education
partners and a trusted advisor to prospective students."
Moore was most recently CMO of iContact, which provides professional
email marketing for small to medium businesses and non-profit
organizations. Prior to that, he served as a Senior Vice President and
General Manager at Lending Tree, overseeing the short form mortgage
division, previously known as GetSmart, and owning the Emerging
Businesses division of Tree.com following the IAC spinoff of LendingTree
In these roles, Moore led new product development, marketing, and sales,
which significantly expanded LendingTree's digital media reach. He also
served as the Senior Vice President of Marketing for LoanWeb.com and
4Insurance.com; Vice President of Marketing, Sales and Internet
Operations for Western Mutual; and owned and operated TouchService, an
internet development and marketing services firm.
A frequent speaker and industry panelist for internet marketing and lead
generation conferences, Moore has spoken at LeadsCon, the TargusInfo
Online Lead Quality Summits, Inman News' Real Estate Connects and the 1st
and 2nd Internet Summits. He is a graduate of Appalachian
State University in North Carolina.
About AcademixDirect (www.academixdirect.com)
As the leading education marketing company focused entirely on higher
education, AcademixDirect is a trusted partner creating tailored
solutions for improving university enrollment. AcademixDirect strives to
innovate better ways to connect college-bound students with the schools
that will help them succeed. To that end, the company deploys advanced
technology that incorporates a proprietary matching algorithm, fraud
detection software, lead scoring and targeting capabilities, as well as
a unique customer-centric approach to create value for both educational
institutions and students.
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