Samsung (News - Alert) Electronics America, Inc., a market leader and award-winning
innovator in digital consumer electronics and information technology,
today announced three new lines of consumer external hard disk drives,
including two new portable drives and a new desktop drive. All of the
new drives feature distinctive styling as well as SuperSpeed USB 3.0
interfaces. USB 3.0 provides data transfer rates of up to 5 gigabits per
second, allowing users to transfer a 25-gigabyte high-definition movie
in just four minutes, compared with 13 minutes for previous USB 2.0
"These new external drives offer outstanding performance and style,"
said Reid Sullivan, senior vice president of mobile entertainment
marketing, Samsung Electronics America. "With their wide range of
capacities, features and price points they offer a variety of attractive
choices for today's storage-hungry consumers looking for mobile and
Samsung's new portable external drives offer up to 1 terabyte (TB)
capacity in a compact, easy-to-transport format with curved sides for a
comfortable grip and sleek, Scandinavia-inspired styling. Their
wave-like matte finish hides scratches and fingerprints. The new
portable drive will be available in four colors; Brown black, Noble
beige, Clay orange and Mist gray.
Samsung's premium portable drives also offer up to 1TB capacity, but add
enhanced backup and security software, as well as elegant, high-gloss
cases embedded with a multi-layered wave pattern in thee jewel-tone
colors; Onyx black, Sapphire blue and Coral pink. Their
second-generation software offers a feature-rich suite of tools with an
easy-to-use graphical user interface. The newly implemented 256-bit Full
Disk Encryption provides additional security on a hardware basis. Auto
backup software supports both automatic and continuous data backup, so
that users' files are backed up automatically every time they are
changed or newly created. SecretZone™ allows users to create a secure
virtual drive, and SafetyKey™ software provides encrypted data backup
and password-setting. A convenient USB docking station will be sold
separately for both the basic and premium line products, allowing users
to easily connect and transfer data to a PC.
Samsung's new external drives for desktop PCs offer up to 2TB capacity
in simple and refined cases, which take their design cues from the
portable drive family. Rounded corners give them a slimmer form factor
for reduced desktop space, while LED lights at the bottom of the drives
indicate their operation status. With 1TB, 1.5TB and 2TB storage
capacities, the new desktop drives will be available in Brown black and
All three new external storage lines will be available through leading
U.S. retailers in April, with pricing to be announced at that time.
For additional information regarding Samsung's consumer memory and
storage products, please visit www.samsung.com/newsroom.
About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ,
is a subsidiary of Samsung Electronics Co., Ltd. The company markets a
broad range of award-winning consumer electronics, information systems,
and home appliance products, as well as oversees all of Samsung's North
American operations including Samsung Telecommunications America, LP,
Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung
Electronics Mexico, Inc. As a result of its commitment to innovation and
unique design, the Samsung organization is one of the most decorated
brands in the electronics industry. For more information, please visit www.samsung.com.
You can also Fan Samsung on www.Facebook.com/SamsungUSA
or follow Samsung via Twitter @SamsungTweets.
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