From The Sip Trunking Experts

TMCNet:  Objectivity, Inc. and Tom Sawyer Software Announce Strategic Partnership to Address Complex Data Challenges

[March 03, 2011]

Objectivity, Inc. and Tom Sawyer Software Announce Strategic Partnership to Address Complex Data Challenges

(PR Web Via Acquire Media NewsEdge) Sunnyvale, CA and Oakland, CA (Vocus/PRWEB) March 03, 2011 Objectivity, Inc., the leader in distributed, scalable data management technologies, and Tom Sawyer Software, the premier provider of software for building high-performance data visualization and analysis applications, today announced a strategic alliance between the two companies. The partnership brings together key technologies – visualization and deep analytics – that are leveraged by customers to navigate, understand and display complex data patterns and relationships to enhance critical decision-making.

Data plays a critical role in enterprise and government operations and decisions. The mere availability of massive amounts of data, however, does not produce insightful decisions. Large sets of complex data present many challenges, and are often difficult or impossible to analyze and utilize effectively. This strategic partnership leverages Objectivity’s object-oriented data management platform along with its distributed graph database technology, InfiniteGraph, and Tom Sawyer Perspectives, a graphics-based integrated design environment for building sophisticated data visualization and analysis applications. The synergy will help companies gain deeper insight into their data, proactively identify threats and opportunities, and significantly minimize risk throughout the decision making process.

"Tom Sawyer Software's focus has always been on enabling our customers to maximize the value of their data assets through the use of advanced data visualization and analysis technology. The increasing need to discover critical insights across growing volumes of complex data requires advanced data management platforms in addition to sophisticated visualization technology," said Brendan Madden, Chief Executive Officer of Tom Sawyer Software. "Objectivity Inc.'s object-oriented data management platform and distributed graph database technologies, along with their market leadership, complement our vision of enabling organizations to achieve the maximum value of their data assets." With Objectivity’s scalable database and object persistence technology, organizations can address queries across highly connected data; and their distributed graph database, InfiniteGraph, enables large-scale and fast graph analysis and data analytics. Tom Sawyer Perspectives allows organizations to quickly build powerful data visualization and analysis applications to gain new insight into their data, enabling them to proactively detect critical patterns and trends. This collaboration between Tom Sawyer Software’s advanced visualization software and Objectivity’s scalable data and graph traversal technologies will allow companies to access complex data sets and identify key relationships in these data sets much more efficiently and use them to guide their mission-critical decisions.

“Objectivity, Inc. and Tom Sawyer Software serve many of the same markets with complementary technologies that help customers effectively address their most demanding complex data management challenges and turn analytic data into valuable decision making information," said Jay Jarrell, Objectivity, Inc. CEO and president. "Both our companies share a common vision, in helping organizations perform analysis of complex relationships and connections within large amounts of data, and then visualize that information in a way that speeds interpretation and use of this information in decisions.” The combined power of Objectivity’s data management and relationship traversal technologies and Tom Sawyer Software’s visualization software will enable customers to more effectively address their most demanding, complex data management challenges, and turn data into valuable, actionable information.

About Tom Sawyer Software Tom Sawyer Software is the leading provider of professional software and services that enable organizations to build highly scalable and flexible data visualization and analysis applications. These applications are used to discover hidden patterns and relationships in large and complex data sets to help organizations maximize their data assets and make more informed decisions. Tom Sawyer Software’s products are used by enterprise and government organizations, as well as software vendors in Telecommunications, Financial Services, and Defense and Intelligence, Life Sciences, and Manufacturing. For more information, visit

About Objectivity, Inc.

Objectivity, Inc. is a leader in distributed, scalable data management technology, and provides the core technology for InfiniteGraph. The company's patented distributed data engine and persistent object store is the enabling technology within many markets, powering some of the most complex applications and mission critical systems used in commercial, enterprise, government and research organizations today. Objectivity, Inc. is headquartered in Sunnyvale, California, USA. Contact Objectivity, Inc. online at, or call (408) 992-7100 for more information.

Objectivity, Inc. is committed to their customers' success. The company has offices and representatives worldwide, and works directly with organizations, integrators and technical teams to recommend solutions and support options specifically tailored to clients' project and technical requirements. Please contact the company online or call (408) 992-7100 for more information.

Note to editors: Objectivity, Objectivity, Inc., Objectivity/DB and InfiniteGraph are trademarks of Objectivity, Inc. All other company, organization, product or alliance names mentioned herein remain the property of their respective owners.

For more information contact: Objectivity Public Relations Email: public-relations(at)objectivity(dot)com ### Read the full story at (c) 2011 PRWEB.COM Newswire

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