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From The Sip Trunking Experts

TMCNet:  Bouygues Telecom Brings the Internet to TV Through Extended Partnership with Bluestreak Technology

[April 12, 2011]

Bouygues Telecom Brings the Internet to TV Through Extended Partnership with Bluestreak Technology

MONTREAL --(Business Wire)--

Bluestreak Technology (Canada) Inc., a proven leader in delivering software presentation solutions on multi-screen wireless and wired embedded devices, today announced that French network operator Bouygues Telecom has expanded their partnership with Bluestreak Technology to deliver Internet services to Bouygues Telecom's Bbox IPTV (News - Alert) subscribers. Through the new contract, Bouygues Telecom will use Bluestreak Technology's family of MachBlue products, including MachBlue Classic and MachBlue XT, to deliver entertaining and informative multimedia content to Bouygues Telecom's popular Bbox IPTV interface.

The Bbox offers over 220 television channels, including both free-to-air, premium, and HD channels, as well as access to Internet content. It gives consumers a visually rich and intuitive IPTV experience which includes a portal and entertainment programming guide, a DLNA media center, and a widget framework for accessing Internet content, like news, sports, weather, traffic, entertainment gossip, stocks, and horoscopes, using the TV.

"The response to our innovative Bbox TV services has been overwhelmingly positive," said Della Miret, Director of Fixed and Mobile Services and Fixed Product Delivery at Bouygues Teleom. "Bluestreak (News - Alert) Technology served as a trusted partner through our launch of Bbox and their products give us the ability to offer a wide variety of Internet services and channels that are uniquely optimized for our customers' televisions. Through this expanded partnership, we now have the freedom to deliver both Flash and HTML5 content through a single interface, reducing costs and accelerating time to market for new services. We look forward to working with Bluestreak Technology (News - Alert) more closely over the long-term as we continue to grow and expand Bbox in the future."


"This new contract and expanded partnership with Bouygues Telecom is a testament to the technical achievements and hard work that Bluestreak Technology delivered with the initial launch of Bbox," said Dominique Jodoin, Bluestreak Technology CEO and President. "Our products enable leading companies, like Bouygues Telecom, to integrate with a single platform for all their content delivery and application needs. The result is that operators can rapidly deploy new services and consumers, like Bbox subscribers, can consistently enjoy fluid navigation and fast access speeds to a wide variety of innovative IPTV services."

The Bbox triple play offers start at €31,90 a month and quad play at €45,80, including three hours of unlimited mobile calling. For more information on the Bbox, please visit: http://www.bouyguestelecom.fr. For more information on Bluestreak Technology and its award-winning MachBlue™ family of products, please visit http://www.bluestreaktech.com and follow Bluestreak Technology on Twitter at www.twitter.com/bluestreak_tech.

About Bluestreak Technology

Bluestreak Technology is the proven leader in software presentation solutions, deployed on multi-screen embedded devices. The company's award-winning MachBlue™ platform extends the rich graphics that Flash® and HTML5 are known for on the Web with the customization options necessary to overcome the unique constraints of mobile phones, set-top boxes, digital televisions and other consumer electronic devices. Bluestreak Technology's software is used daily by millions of consumers worldwide, delivering interactive and engaging user experiences that have been shown to improve service adoption rates and increase content usage. Through the Bluestreak Creative Labs unit, the company also delivers specialized TV and video-centric applications. Privately held and headquartered in Montreal, Canada, Bluestreak Technology powers the user interfaces and applications for many of today's leading television and mobile companies, including Bouygues Telecom, DivX, Irdeto, Mitsubishi, NDS, Orange, Qualcomm, Soft@Home, Time Warner (News - Alert) Cable, Videotron, and Zon Multimedia. Additional information is available at http://www.bluestreaktech.com, +1 (514) 448-7662, info@bluestreaktech.com, or Twitter: @Bluestreak_Tech.

MachBlue™ is a registered trademark of Bluestreak Technology. All Rights Reserved.

Flash® is a registered trademark of Adobe Systems (News - Alert), Inc. in the United States and other countries.

Other product or service marks mentioned herein are the trademarks of their respective owners.


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