|[May 18, 2011]
DIRECTV Launches Field Trial of Its Home Media Center with Industry's First RVU-Enabled DIRECTV Server
EL SEGUNDO, Calif. --(Business Wire)--
DIRECTV, the world's largest pay TV service, has recently started field
trial testing for its highly anticipated DIRECTV® Home Media
Center that will ultimately provide customers with a "receiver-less"
solution for many TVs in their homes. The launch of field trial testing
for DIRECTV's model HR34 RVU-enabled server, the heart of the DIRECTV
Home Media Center, marks a major milestone both for the RVU technology
and the new DIRECTV platform, which the company plans to begin rolling
out nationwide to customers in October 2011.
RVU is a client/server-based technology that allows the television
viewer to experience a consistent, pixel accurate server-generated user
interface on various consumer electronics devices. The RVU specification
uses widely implemented UPnP and DLNA technologies to enable a gateway
device such as an advanced set-top box to work with non-proprietary
client devices such as connected TVs, Blu-ray players and set-top boxes.
"The DIRECTV Home Media Center is going to simplify the way our
customers watch television throughout their homes and give them access
not only to their favorite content in HD and DVR functionality on each
television, but to a consistent, feature rich user interface, no matter
what room they are in," said Romulo Pontual (News - Alert), executive vice president
and CTO for DIRECTV. "We made a commitment to RVU technology when we
joined the RVU Alliance in 2009, and we are excited to see the fruits of
the Alliance's labor becoming a reality with the launch of our DIRECTV
Home Media Center fiel trial."
The HR34 will be compatible with RVU certified clients, including
DIRECTV's C30 Home Media Clients and RVU compatible televisions. RVU
certification for these products is expected to be finalized this June.
DIRECTV is currently a member of The RVU Alliance, founded by Broadcom,
Cisco, DIRECTV, Samsung (News - Alert) and Verizon, which facilitates the adoption of
an open standard technology that allows service providers to expand
their unique UI and user experience onto standard consumer devices
without the need for proprietary equipment. For more information on the
RVU Alliance please visit www.rvualliance.org.
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider, delivering
the premier video experience through state-of-the-art technology,
unmatched programming and industry leading customer service to more than
28.9 million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.4 million customers access to more than 170 HD
channels and Dolby-Digital® 5.1 theater-quality sound (when
available), access to exclusive sports programming such as NFL SUNDAY (News - Alert)
TICKET™, award winning technology like its DIRECTV® DVR
Scheduler and higher customer satisfaction than the leading cable
companies for 11 years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay-TV category in technology, programming and service, delivering an
unrivaled digital television experience to 9.5 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a
60 percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About RVU Alliance
The RVU Alliance is an non-profit organization consisting of over forty
industry leading companies in the broadcast operator, CE and device
industries including Broadcom (News - Alert), CISCO, DIRECTV, Samsung and Verizon. RVU
is a client/server-based technology that allows the television viewer to
experience a consistent, pixel accurate server-generated user interface,
on various consumer electronics devices. The RVU specification uses
widely implemented UPnP and DLNA technologies to enable a gateway device
such as an advanced set-top box to work with non-proprietary client
devices such as connected TVs, Blu-ray players, and set-top boxes.
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