|[May 19, 2011]
Platform Maturity and Versatility Are Hallmarks of CableLabs® ETV Interop
LOUISVILLE, Colo. --(Business Wire)--
In its ongoing efforts to support the growth of the enhanced TV (ETV)
interactive television platform, CableLabs (News - Alert)® hosted another
successful Interoperability Lab Event during the week of May 2 - 6.
The highlight was that participants were able to run their ETV
applications across a record number of 12 user agents. A user agent is
effectively a "player" that resides on the set-top box which graphically
presents the interactive application on the TV screen. Hosting an event
where app developers can gather in a single location to run their
development applications across multiple user agents is a very
productive exercise toward ETV deployments across cable operator systems.
The user agents ranged from cable operator to supplier implementations
as follows: Comcast Legacy, Comcast OCAP™, Time Warner (News - Alert) Cable ODN, Cox
Tahoe, FourthWall Media's Sara, MOT i-Guide, Passport (Cisco) and OCAP
agents, Zodiac Interactive's Sara and OCAP agents, Ignite Solutions and
CableLabs' user agent. Noteworthy is that all twelve user agents were
able to demonstrate full return path connectivity functioning across
four cable plants that CableLabs hosts in its laboratories.
Representatives from nineteen companies contributed their latest
development work and collaborated together to validate against CableLabs
ETV and OpenCable™ Content Definition Format (CoDF) Specifications.
Companies developing ETV applications that participated in the ETV
Interop (News - Alert) included: Alticast, Canoe Ventures LLC, Cognizant Technology
Solutions, Fourthwall Media, Inc., HSN, icueTV, Inc., Ignite Solutions,
RCDb and Starz Entertainment. Companies that supported the Interop by
providing user agents or other tools included BCM (formerly BackChannel
Media), Comcast, Cox Communications, S&T, S3 Group (News - Alert), Softel-USA,
Tektronix, Time Warner Cable, Unisoft and Zodiac Interactive.
"Cox Communications brought the Cox ETV user agent to this event and
successfully ran about 20 different aplications with no technical
issues," said Craig Smithpeters, Executive Director, Interactive
Services Engineering, Cox (News - Alert) Communications. "CableLabs Interop Events are
valuable to cable operators because it allows for one stop testing with
the vast majority of the ETV eco-system and accelerates our ETV
deployments across our cable systems," he added.
"As a first time participant at a CableLabs event, I found the activity
very worthwhile," stated Anand Shah, CEO of Ignite Solutions. "I had
access to many support tools and resources in a single location which
proved out our EBIF™ on HTML over IP solution. As a relatively new
entrant to the interactive television space, many cable operators
suggested that I participate in a CableLabs Interop Event to prove out
my development work, and I am pleased that I followed their advice," Mr.
"The focus this time around seemed less about common understanding of
the spec and more about end-to-end definition of how EBIF-authored
applications are enabled by MSOs on a scalable basis," said Don
Dulchinos, Senior Vice President of the CableLabs Advertising and
Interactive Services Program.
On May 5 during the Interop, approximately 30 guests from cable
operators witnessed several cutting-edge demonstrations. Varieties of
EBIF apps included social media, t-commerce, click-to-call voice apps,
second-screen synchronization, and VOD telescoping. Several participants
partnered to demonstrate a solution for dynamic ad and application
insertion on the national and local level. Another participant
demonstrated extending an ETV application beyond the set-top box to an
IP device. In addition, several ETV test and monitoring tools were
demonstrated, which are becoming more important as ETV rolls out into
the cable industry.
Information on all CableLabs activities focused on ETV may be found at www.ebif.tv.
Vendors working on ETV applications should contact Sheila Keller, email@example.com,
Vendor Relations Program Coordinator at CableLabs, for information on
how to participate in future events.
Cable Television Laboratories was founded in 1988 by members of the
cable television industry. The Emmy Award-winning laboratory is a
non-profit research and development consortium that is dedicated to
pursuing new cable telecommunications technologies and to helping its
cable operator members integrate those advancements into their business
objectives. Cable operators from around the world are members. CableLabs
maintains additional websites at www.cablenet.org,
Advanced Digital Cable™, CableCARD™, CableHome®, CableLabs®,
CableNET®, CablePC™, DCAS™, DOCSIS®, DPoE™, EBIF™,
Go2BroadbandSM, M-Card™, OpenCable™, PacketCable™, and tru2way®
are marks of Cable Television Laboratories, Inc. All other marks are the
property of their respective owners.
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