Pontiflex Showcases New Mobile Marketing Opportunities at Upcoming Industry Events and Webinars
BROOKLYN, NY, Sep 06, 2011 (MARKETWIRE via COMTEX) --
Pontiflex, Inc., the industry's leading mobile and online signup ad
platform, will participate in a number of events and free webinars
this fall, demonstrating new opportunities in mobile signup
advertising for marketers. Dates and details are included below.
Pontiflex at Upcoming Industry Events
Mobile Marketer's Mobile Marketing Summit: New York, September 8,
National Museum of the American Indian, New York, NY
Targeting senior executives and decision-makers at brands, ad
agencies, publishers, retailers and service providers, the summit is
the leading mobile marketing conference. Join Pontiflex at the event
and also hear from Manish Naik, CEO, Paper Hat Press, speak on the
secret to his company's success: Pontiflex's signup ads at 1:00 p.m.
EDT. Attendees will learn how Paper Hat Press, a personalized
children's book company, connected with mothers on Apple and Android
applications and quadrupled its email marketing database. Also
discussed will be tips for achieving open and click-through rates
that exceed industry averages, as well as how to engage with target
audiences across mobile devices and platforms.
AdAge Digital West Conference: San Francisco, September 20, 2011
Yerba Buena Center for the Arts, San Francisco, CA
Join Pontiflex at AdAge Digital West Conference's mobile track. AdAge
Digital West aims to bridge the gap between the technological
innovation and active creation of new models and platforms on the
west coast with big brands and media looking to evolve and execute on
their own internal visions for progress. The show will explore key
themes, like mobile and social commerce, content dissemination and
marketing, video and entertainment, focusing on the new models,
platforms and technologies that will power the industry's evolution
in those spaces.
2011 MMA Forum: Los Angeles, November 17, 2011
SLS Hotel, Beverly
The 2011 MMA Forum Los Angeles brings together attendees from brands,
agencies, carriers and others across the global mobile marketing
ecosystem. This year the consumer takes center stage in the world of
mobile marketing. The MMA Forum will address four key aspects of this
change and explore how consumer centric engagement can deliver value
to brands and marketers. Visit Pontiflex's exhibit at the forum to
learn more about signup ad solutions for mobile marketing challenges;
how to greater enhance brands; and obtain true ROI from mobile
Upcoming Free Webinars
eec Webinar - New Acquisition Tactics: Making the Most of the Mobile
Opportunity: September 22, 2011; 2:00 - 3:00 p.m. EDT
marketers consistently cite the persistent churn of email subscribers
and their need to continue to acquire new subscribers as top
challenges. The explosive growth of smartphones and mobile apps
presents email marketers with a tremendous opportunity to expand the
reach of their acquisition campaigns. Research conducted by The
Relevancy Group in 2011 reveals valuable insights on how marketers
can make the most of the mobile opportunity.
Attend this eec webinar with David Daniels, CEO of The Relevancy
Group and Jordan Cohen, Vice President, Business Development,
Pontiflex and learn:
-- Mobile market dynamics.
-- Mobile marketing: challenges and opportunities.
-- The ability to drive Connected Marketing across channels with a united
-- How organizational structure impedes and accelerates email subscriber
-- Research on marketer acquisition techniques as compared to the ROI it
-- Understanding consumer communication and behavior patterns and its
effect on acquisition.
Register online through the email experience council (eec) - the email
marketing arm of the Direct Marketing Association.
Mobile Marketing Association Webinar - The Relevancy Group Marketer
Survey Results: State of the Mobile Marketing Industry: October 6,
2011; 2:00 - 3:00 p.m. EDT
According to eMarketer, mobile ad spending is predicted to reach 1
billion dollars in 2011. Impressive as these figures might be, there
is the potential for even more growth. Given the explosive adoption
of smart phones, marketers now have a tremendous opportunity to
increase their mobile spending even further and speak to consumers no
matter where they are -- iPhones, iPads and Android devices.
In July 2011, The Relevancy Group conducted a survey of mobile
marketers from top mobile brands to inquire about the challenges and
opportunities present in mobile marketing today. Attend this MMA
webinar with Michael Becker, Managing Director, The Mobile Marketing
Association, and Brian Long, Vice President of Mobile, Pontiflex, to
-- Findings from The Relevancy Group Survey: mobile marketing challenges,
opportunities and priorities.
-- Real world case studies on how top brands are using mobile advertising
to work for their brand.
-- Simple steps that you can take to make mobile app advertising work for
Register online through the Mobile Marketing Association (MMA) - the
premier global non-profit trade association representing all players
in the mobile marketing value chain.
Pontiflex powers a new kind of digital advertising
platform: signup ads.
With signup ads, people can opt in to hear from the brands they like
without leaving a mobile app or website where they are engaged.
Advertisers pay only for valid signups -- never for wasted clicks or
Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program,
pet lovers who want to help animals with the ASPCA or people who want
personalized books from small businesses like Paper Hat Press,
millions of people use signup ads every day to connect with their
favorite brands and organizations.
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