[January 10, 2012]

Christmas Dominates App Search Queries in December

Chomp, the leading app search engine, today released its monthly app search data reflecting the most significant consumer search trends for Android (News - Alert) and Apple iOS apps during the month of December. Chomp's most recent report shows that mobile device users queried "Christmas" the most in December. Though query volume for the term was already elevated in December, queries spiked an additional 300% immediately before Christmas.

This month's report also shows that there were 4.2 million iOS and 3.7 million Android devices activated on Christmas day. Chomp saw a 30% increase in search volume on Christmas and a 20% increase between Christmas and New Year's Day.

Paid app downloads on Android showed no change, while paid iOS app downloads increased dramatically, hitting 30% for the first time ever in December. The jump was concentrated at the $.99 price point, which increased from 15.9% to 17.8% of all apps. The $1.99 and $2.99 price point each increased by .4% as well.

"Free" was again the top search term across all countries sampled on Android and GT Racing: Motor Academy Free+ stormed to the top of the international charts. The top five Android apps were Angry Birds Rio, eBay, Google (News - Alert)+, Google Sky Map and Zedge Ringtones.

App search abroad showed more diversity on iOS. Christmas was celebrated around the world as a top search term on iOS devices in the United Kingdom, Canada, Saudi Arabia, and Australia. Temple Run made its debut as a top app. The top iOS apps for December were WhatsApp Messenger, JunoWallet GiftCards, Pandora (News - Alert), Adobe Photoshop Express and Pho.to Lab.

Over two billion apps are being downloaded each month and the number of available Android and iOS apps has surged to almost one million. As the number of apps increase, so does the need for effective app search. On the Android platform, 86% of searches were made by app function (e.g. "adventure games," "books," etc.) and only 14% by the actual app name. On the iOS platform, 82% of searches were made by app function and only 18% by the app name.

About Chomp, Inc.

Founded in 2009 by Ben Keighran (News - Alert) and Cathy Edwards, Chomp, Inc. is the only company to enable app search based on what an app actually does. Two billion apps are being downloaded every month. As the number of apps explodes, it's become difficult for users to find the perfect app for what they want to do. Chomp's patent-pending algorithm is able to understand what an app does and what a user wants and then makes the best match. Chomp also allows developers to effectively integrate app search into their content. Chomp powers search for a range of companies, including Verizon, Carphone Warehouse, Blekko, 148Apps.com and @aplusk. The company is funded by leading Silicon Valley investors, including Ron Conway, BlueRun Ventures as well as a number of ex-Google angel investors. The company is based in San Francisco, CA (News - Alert) and can be found at www.chomp.com

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