|[January 10, 2012]
Christmas Dominates App Search Queries in December
SAN FRANCISCO --(Business Wire)--
Chomp, the leading app search engine, today released its monthly app
search data reflecting the most significant consumer search trends for
Android (News - Alert) and Apple iOS apps during the month of December. Chomp's most
recent report shows that mobile device users queried "Christmas" the
most in December. Though query volume for the term was already elevated
in December, queries spiked an additional 300% immediately before
This month's report also shows that there were 4.2 million iOS and 3.7
million Android devices activated on Christmas day. Chomp saw a 30%
increase in search volume on Christmas and a 20% increase between
Christmas and New Year's Day.
Paid app downloads on Android showed no change, while paid iOS app
downloads increased dramatically, hitting 30% for the first time
ever in December. The jump was concentrated at the $.99 price point,
which increased from 15.9% to 17.8% of all apps. The $1.99 and $2.99
price point each increased by .4% as well.
"Free" was again the top search term across all countries sampled on
Android and GT Racing: Motor Academy Free+ stormed to the top of the
international charts. The top five Android apps were Angry Birds Rio,
eBay, Google (News - Alert)+, Google Sky Map and Zedge Ringtones.
App search abroad showed more diversity on iOS. Christmas was celebrated
around the world as a top search term on iOS devices in the United
Kingdom, Canada, Saudi Arabia, and Australia. Temple Run made its debut
as a top app. The top iOS apps for December were WhatsApp Messenger,
JunoWallet GiftCards, Pandora (News - Alert), Adobe Photoshop Express and Pho.to Lab.
Over two billion apps are being downloaded each month and the number of
available Android and iOS apps has surged to almost one million. As the
number of apps increase, so does the need for effective app search. On
the Android platform, 86% of searches were made by app function (e.g.
"adventure games," "books," etc.) and only 14% by the actual app name.
On the iOS platform, 82% of searches were made by app function and only
18% by the app name.
About Chomp, Inc.
Founded in 2009 by Ben Keighran (News - Alert) and Cathy Edwards, Chomp, Inc. is the
only company to enable app search based on what an app actually does.
Two billion apps are being downloaded every month. As the number of apps
explodes, it's become difficult for users to find the perfect app for
what they want to do. Chomp's patent-pending algorithm is able to
understand what an app does and what a user wants and then makes the
best match. Chomp also allows developers to effectively integrate app
search into their content. Chomp powers search for a range of companies,
including Verizon, Carphone Warehouse, Blekko, 148Apps.com and @aplusk.
The company is funded by leading Silicon Valley investors, including Ron
Conway, BlueRun Ventures as well as a number of ex-Google angel
investors. The company is based in San Francisco, CA (News - Alert) and can be found at www.chomp.com
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