|[January 10, 2012]
YELLOW7 Enters $85 Billion Vacation Rental Market with VacationList.com
DALLAS --(Business Wire)--
YELLOW7 (OTCQB:YLLC) announces the launch of VacationList.com
- the latest user-friendly medium for vacation rentals. While offering a
powerful portal for vacation homeowners and renters to exchange
information and check for availability, VacationList.com joins the $85
billion vacation rental homes market (a) alongside other vacation rental
home websites such as VRBO.com and HomeAway.com. "HomeAway operates the
world's largest online marketplace in the vacation rental listings
space," said Jason Burgess, CEO YELLOW7, Inc. "VacationList.com
seeks to capture a portion of the $85 billion vacation rental industry
by offering homeowners and renters an alternative experience."
HomeAway raised $216 million in an IPO in 2011 and currently trades
around $24.00 per share with a market cap in the neighborhood of over $1
billion as of the date of this release (b). HomeAway reported $167.9
million in revenue for the period ending 12/31/10. Since launching in
2005, HomeAway has acquired 500,000 paid vacation rental listings.
VacationList.com presents an easy to navigate, engaging yet simplistic
website that provides a communication method for those seeking vacation
rentals with homeowners and property managers seeking renters.
VacationList.com provides property owners with ample room for a detailed
description of the home, amenities, and area attractions.
On the other side of the rental relationship, vacationers view
VacationList's online vacation
home search as a reliable reource for domestic travel in
particular, especially those who desire greater flexibility, privacy,
extra space, and a kitchen to help save on expensive restaurant bills
and bar tabs. "We plan for renters to leave VacationList.com with the
feeling that they've received a better value than they may receive
through traditional reservations and stays," added Burgess. "Since our
property owners can offer discounts and other incentives such as
allowing shorter stays, added amenities like private swimming pools and
spas, and pet-friendly facilities, a stay at a vacation rental home
found on VacationList.com can offer more value to the consumer."
YELLOW7 is an Internet Media Company operating multiple technology
marketplaces created based on market demand and profit potential.
YELLOW7, Inc. competes alongside companies like HomeAway (NASDAQ:
AWAY), IAC/InterActiveCorp (NASDAQ: IACI), Groupon, Inc. (NASDAQ: GRPN),
and LinkedIn (News - Alert) Corp. (NYSE: LNKD).
About YELLOW7 (YLLC)
YELLOW7, Inc. (OTCQB: YLLC) is a rapidly evolving internet media company
bringing over thirteen years of innovation and creativity to the online
industry, having developed memorable media and technologies for brand
leaders such as Travelocity, GameStop, TIGI and more. The company's
multiple divisions help their clients take full advantage of customized,
effective and online technologies. As one of the first development
agencies to create motion and interactive elements for websites, YELLOW7
has garnered national recognition by publications such as Inc.
Magazine, The New York Times, and USA Today. For more
information visit our website at [http://www.yellow7.com].
For investment information and filings visit http://www.yellow7.com/investor-relations.
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995: This news release contains forward-looking information
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, including statements that include the words "believes,"
"expects," "anticipate" or similar expressions. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that may cause the actual results, performance or achievements
of the company to differ materially from those expressed or implied by
such forward-looking statements. In addition, description of anyone's
past success, either financial or strategic, is no guarantee of future
success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information
included herein for events occurring after the date hereof.
According to a 2010 survey commissioned from Radius Global Market
Research, the vacation rental industry is large-generating more than $85
billion in 2010 in the United States and Europe-but fragmented and
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