[January 11, 2012]

NRF Selects Tensator Virtual Assistant to Greet NRF 2012 Attendees

Tensator, (Booth #3317) the world leader in queue management solutions, today announced that NRF has selected the Tensator Virtual Assistant to be the official greeter at 'Retail's BIG Show,' being held January 15-17, 2012 at the Jacob Javits Center in Manhattan, New York.

The Tensator Virtual Assistant is a next-generation digital signage solution that uses the very latest in projected imaging and audio-visual technology to create the illusion of a real person. As the official greeter at NRF 2012, the Tensator Virtual Assistant will provide directional guidance, event and party information as well as 'need to know' show information to over 22,000 show attendees with custom tailored messages for each day of the show.

"Retailers travel from all around the world to learn about the latest developments in retail technology at Retail's BIG Show," said Susan Newman, Senior Vice President, Conferences, National Retail Federation. "The Tensator Virtual Assistant is exemplary of the kind of innovation our attendees expect to see. The projected imaging grabs your attention and the surround sound speaker system ensures you hear the messages above the show noise. Welcoming, always on and never tired, the Virtual Assistant communicates consistent, precise and essential show info to a multitude of people at the same time continuously."

Located in the registration area of NRF 2012, the TensatorVirtual Assistant provides over a dozen scripted messages tailored specifically to each day's events.

"With so much activity going on at 'Retail's BIG Show', the Tensator Virtual Assistant provides the industry's most advanced solution to delivering mass information in the most compelling, attention-getting manner," said Bill Vetter, General Manager, Tensator . "Fully customized, we worked closely together with NRF to deliver a Show Greeter that ensures attendees are both informed while being impressed with her technology."

Retailers will be able to experience firsthand Tensator's Virtual Assistant and the company's other leading queue management solutions at registration as well as in Tensator's Booth #3317. To schedule a meeting at the show and see why companies like Harrods, New Look, Duane Reade, JCPenney, Kohl's and UNIQLO have selected Lawrence/Tensator to be their queue management company of choice, click here.

To arrange a media or analyst briefing at NRF 2012 please contact ilona@penvine.com.

About Tensator

Tensator is a recognized leader in Queue Management solutions. The company offers a large range of digital media platforms, electronic call forward systems, display and signage products, crowd and access control solutions, in-queue merchandising systems, and the Tensabarrier, the most respected barrier in the world. Tensator empowers blue chip retailers, international airport terminals, transport providers, financial institutions, major exhibition, leisure and entertainment venues, construction sites, restaurants and hotels to speed customer flow through the queue, improving operational efficiency and customer satisfaction. Tensator helps eliminate lost revenues through walk-aways and drives high value impulse sales with its range of queue management solutions. Visit www.tensator.com for more information, and follow us on Twitter, LinkedIn, Facebook (News - Alert) and YouTube.

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