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Launch Announcement: BtoB Issues 'State of B2B SEO and PPC Practices' Report
NEW YORK, NY, Feb 22, 2012 (MARKETWIRE via COMTEX) --
Online search is central to b-to-b marketing, but there's a
significant variance in how marketers view the different search
channels available to them, and some distinctive opportunities left
on the lead-generation table, as detailed in a new BtoB study.
According to BtoB's "Search Marketing: The State of B2B SEO and PPC
Practices," three-fourths of marketers say they are at least
moderately involved in Search Engine Optimization, to help assure
that their landing pages appear high on search query pages, but only
44% have ventured that far into paid search, which many view as an
essential and complementary marketing opportunity. Other issues
addressed include the following:
* What are the opportunities for best practices in b-to-b SEO and PPC
search marketing? * When do desktop search practices differ from
mobile search queries and results? * Why is there slow adoption of
mobile search marketing? * Where can you find the most effective
search tactics? * How are marketing budgets being earmarked for both
organic and paid search efforts?
"This report is designed to provide senior-level marketers with a
thorough overview of the current state of search marketing, and
insights into trends to watch going forward," said Bob Felsenthal, VP
and publisher of BtoB, Media Business, and BtoBOnline.com.
For information about obtaining the complete research findings, go to
www.btobonline.com/section/researchreports8.
About BtoB BtoB, the magazine and online media authority for
marketing strategists, delivers timely editorial on all disciplines
of business-to-business marketing. Published and produced by Crain
Communications Inc, BtoB provides more than 90,000 subscribers with
the information and analysis they need to develop a winning
integrated marketing strategy for their companies.
###
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The preceding is an American Business Media Editorial
Exclusive issued via Marketwire. Neither the ABM nor Marketwire are
responsible for the content of the preceding document.
Founded in 1906, American Business Media is the association of
business information providers, delivering business intelligence to
industry professionals worldwide, including Madison Avenue, Wall
Street and the Beltway. Its 300 plus member companies reach an
audience of more than 100 million professionals and represent nearly
6,000 print and online titles and over 1,000 trade shows, with well
over $26 billion in annual revenues.
For more information, please contact:
Michele Langer
(212) 210-0197
mlanger@crain.com
SOURCE: BtoB
mailto:mlanger@crain.com
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