Booming German smartphone sales provide plenty of mobile business opportunities; Find out more at Mobile National Day London on March 27th 2012
(M2 PressWIRE Via Acquire Media NewsEdge) About 14.5 million smartphones were sold in 2011 in Germany, which almost doubles the sales of 2010, according to the data of the German high-tech association BITKOM. ComScore regards the German mobile market as one of the strongest in Europe, selecting it together with UK, France, Italy and Spain for its panel research. The Mobile National Day Breakfast London conference about the Mobile Personal Internet on March 27th 2012 will bring the German market and its key players to London and give insights into this growing market full of opportunities. http://mobile-national-days.com/london.html
While smartphone sales in the German consumer market have been strong, sales of standard mobile phones dropped by 26 per cent to 10.8 million sold devices. Smartphones are taking the lead with a constant average price of about 354 Euro, while the average price of a normal mobile phone dropped by 33 per cent to 74 Euro. This catapults the smartphone's turnover to more than 5.1 billion Euro, an increase by almost 90 per cent, and shows at the same time the wide range of opportunities available in the mobile market. The Mobile National Day Breakfast London event will presents some highlights on the market and some business cases with breakfast: real food for thought!
Over croissants and coffee, Franz Obermayer, Strategic Accounts Director of German mobile interaction specialist tyntec will illustrate how universal mobile services such as SMS, voice and mobile numbers still offer much room for growth across a wide variety of applications. How does the evolution of these universal services enabling many new applications and business models, particularly in the OTT field? The answers to this question will be brought to life with current examples from the mobile interaction specialist with a wide range of telecom services from enterprise mission-critical applications to internet services and over 500 business clients worldwide and a strong base in Germany. Tyntec is trusted by the integration of the mobile channel into their services and communications, driving revenues, creating cost savings and increasing brand loyalty.
The conference will also look at the efficiency of application marketing, shown with the business case example of Trademob by its CEO, Ravi Kamran. While it is still a usual practice to measure only clicks and downloads, these indicators are not the optimal indicators for the business side of an applications success. Far more important are post download conversions like registrations and in-app-purchases, which are mostly left in the dark. Trademob focuses these important indicators with its measurement service, while also using the strength of many different advertising networks to provide the best possible advertising reach. This comes in handy especially with special target group niches, which are usually hard to reach with a single advertising network. With its unique tracking and optimization capabilities, Trademob tracks and optimizes mobile advertising campaigns for mobile apps across all ad networks with regard to the relevant KPIs (clicks, downloads, iAPs, sign-ups etc) with services are trusted by young startups, established players and some of the most innovative spearheads in the mobile industry.
You can find further information about the Mobile National Days and the registration for the London congress at www.mobile-national-days.com
Organizer Mobile National Days
11 Prozent Communication, located in Erding, Germany, has established itself as a neutral communication platform for brands, media and the mobile and digital entertainment worlds. The consulting agency provides companies with detailed and extensive information on the e-game and mobile markets. In addition, 11 Prozent organizes events (www.gfm-world.de, www.m-days.com, www.mobile-content-days.de), does PR work and is the publisher of GFM Nachrichten (www.gfm-nachrichten.de), a periodical dealing with mobile, eGames, IPTV and social media.
Inga Kozuruba Tel.: +49 (0) 8122 / 955 - 625, Fax: +49 (0) 8122 / 955 627 E-Mail: email@example.com, Web: http://www.mobile-national-days.com
Angelique Szameitat, 11 Prozent Communication Tel.: +49 (0) 8122 / 955 - 625, Fax: +49 (0) 8122 / 955 627 E-Mail: firstname.lastname@example.org, Web: http://www.mobile-national-days.com
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