Communications Technology to Host Complimentary Webcast: 'Business Drivers for Data Quality,' Sponsored by Pitney Bowes Software
Rockville, MD, Mar 23, 2012 (PRWeb.com via COMTEX) --
"Business Drivers for Data Quality" will focus on the current and future state of business analytics for the communications industry, and how the increased numbers and different types of data sources can and will introduce data inaccuracy and inconsistency, potentially impacting the end results. This must-attend Webcast will include an overview of the types of data-quality tools that can help support business analytics -- ultimately leading to both increased profitability and customer satisfaction.
Attendees will learn how to:
Obtain rapid accessibility to a unified view of the customer
Link customer data across multiple systems
Apply business rules for data cleansing and standardization
Integrate data quality with business-intelligence processes
And much more
"Customer data is the lifeblood of any organization. The key is how to organize all that customer information in such a way that it can be useful in strategic planning and for troubleshooting," commented Debra Baker, moderator and editor of "Communications Technology" magazine. To register now, click here.
About the Speaker
David Loshin, president of Knowledge Integrity Inc., is a recognized thought leader and expert consultant in the areas of data quality, master data management and business intelligence. He is a prolific author regarding data management best practices via the expert channel at b-eye-network.com and via numerous books, white papers and Web seminars on a variety of data-management best practices.
About Pitney Bowes Software
Pitney Bowes Software provides multichannel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.
Pitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. a customer communications management technology leader. For more information, please click here, or visit http://www.pb.com.
About Communications Technology
Communications Technology, part of Access Intelligence's Cable Group, is the industry's most trusted and reliable source of information on broadband technology trends, strategies, implementations and best practices. The Communications Technology team also produces CT Reports, CT's Tech Guides, NCTC Technology Edge and other custom publications; it maintains a vibrant Web presence at http://www.cable360.net/ct; and it presents a full schedule of topical Web events. Access Intelligence's Cable Group also publishes CableFAX Daily and CableFAX Magazine.
Barbara J. Bauer
Read the full story at http://www.prweb.com/releases/2012/3/prweb9301460.htm
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