|[March 29, 2012]
Wrapp Activates Social Gifting Service in Norway
STOCKHOLM --(Business Wire)--
Wrapp, the social gifting app that lets you give your Facebook (News - Alert) friends
free gift cards from popular retailers, today continued its global
expansion by activating service in Norway.
Wrapp makes it fun and easy to give, receive and redeem gift cards using
mobile devices or the Web, and allows Facebook friends to contribute to
For merchants, Wrapp is a proven, discount-free customer acquisition and
retention platform for conducting performance-based campaigns. With
Wrapp, retailers use friend-to-friend marketing to drive highly targeted
in-store and on-line sales, and have real-time access to aggregated
campaign and customer demographic data.
"Some people call it in-the-moment gifting - we call it celebrating,
thanking, surprising and delighting friends with free gift cards
anytime, from anywhere," said Wrapp CEO and Co-founder, Hjalmar
Winbladh. "We wanted a way to make it as easy to send a gift as it was
to write on your friends' Facebook walls, so we invented Wrapp, the
original social gifting service."
Wrapp began operating mid-November in Sweden, and earlier this month
joined forces with 10 major merchants to start service in the U.K. To
date, some 150,000 consumers have sent more than 1 million gift cards
that can be redeemed in stores operated by over 50 major retailers.
Wrapp's charter merchant partners in Norway include:
Björn Borg - designer underwear
Clas Ohlson - home improvement
Ellos - Scandinavian fashion for women, men and children
EuroFlorist - same-day flower delivery service
Granit - home decorating
Happy Socks - unisex colorful socks
Indiska - Bohemian fashion and home furnishings
Junkyard - street, sports, skate and ski apparel
La Redoute - French fashion and house wares
Lovefilm - Amazon's provider of movies and game rental by mail or
Nelly.com - clothing, swimwear, footwear, and sports fashion for men
Triwa - watches
WeSC - street-style clothing and accessories
"Wrapp's friend-to-friend marketing and overall alignment with
retailers' interests is totally unique in this new social gifting
category," said Sofie Gunolf, Indiska's CEO. "They've come up with a
totally new way to use mobile phones and the social graph to get the
people on-line that we want as customers actually into our stores and
making purchases. From our perspective it doesn't get better than that."
Every gift card posted on a recipient's Facebook timeline or wall is
seen by approximately 80 percent of their friends. Participating
merchants report that sales average at least four to six times the value
of the free gift card given using Wrapp.
How Wrapp Works
To get started, download the Wrapp mobile app from Apple's (News - Alert) App Store or
Android Market, or use the web app at www.wrapp.com,
and connect the Wrapp app to your Facebook account.
Wrapp will immediately start alerting you about friends' birthdays and
other occasions, and all you have to do to celebrate is choose a free or
paid gift card offered by one of your friend's favorite brands.
The gift you give appears on your friend's Facebook wall, so all their
friends can add to the present.
To collect a gift card you click on the link sent to you in email, text
message (SMS) or on your Facebook wall and automatically download the
Wrapp app. When you're ready to use a gift card, you select the Wallet
tab in the app, and the gift card you want to redeem. Then, press the
Redeem button, and show the gift card and its barcode displayed on the
phone's screen to the cashier, who will scan the barcode and complete
"With Wrapp, your gift cards are always in your pocket when you're ready
to pick out something you really like," said Winbladh. "Anyone around
the world can now use Wrapp to instantly send real gifts to their
friends in Norway."
Wrapp was started last year by Winbladh and a small team of
entrepreneurs in Sweden, including Andreas Ehn, Spotify's (News - Alert) founding chief
technology officer; Magnus Hult, who played a key role in building
Spotify's original technology and platform; Aage Reerslev, founder of
mobile browser maker Squace; Leo Giertz, founder of Barefoot Hackers,
one of Sweden's most acclaimed iPhone (News - Alert) development shops; Fabian Mansson,
former CEO of H&M and Eddie Bauer, who now serves as Wrapp's chairman;
and Carl Fritjofsson, strategy advisor to Groupon.se.
Winbladh co-founded Sendit, the first mobile Internet company, where he
served as CEO, and took it public in 1997, before being acquired by
Microsoft (News - Alert). In 2006 Winbladh co-founded Rebtel, now the world's largest
independent mobile VoIP company.
Wrapp is a social gifting service for celebrating friends using mobile
devices or the web. Wrapp allows friends to give and add money to free
and paid gift cards provided by top brands, making it as easy to send a
gift of real value as sending a greeting. Founded in 2011 by a group of
serial entrepreneurs, Wrapp is based in Stockholm, London and Silicon
Valley. Celebrate with friends every day at www.wrapp.com
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