|[March 29, 2012]
Smartphone Shipments will Eclipse all other Handset Shipments Combined by 2016, Says ABI Research
NEW YORK --(Business Wire)--
Global handset shipments will increase 29% from 1.7 billion in 2012 to
2.2 billion in 2016. The key driver of this growth will come from the
smartphone segment, which is forecast to become larger than the
ultra-low cost, low-cost, and feature phone segments combined by 2016.
The total shipments of non-smartphones will grow 1.08 billion in 2012 to
1.09 billion in 2016 while smartphone shipments will grow from 643
million to 1.1 billion over the same period.
OEMs that have had historic success addressing the low-cost handset
segments will be under tremendous pressure to shift their portfolio to
smartphones. Considering that they currently serve consumers with low
disposable incomes, these OEMs will need to deliver smartphones that are
price competitive to low-cost handsets. "This emerging scenario could
become a very dangerous situation for Nokia's (News - Alert) handset business as the
smartphone and feature phone segments will not be able to support each
other in trying times," says Kevin Burden, vice president and practice
director, mobile devices.
Low-cost OEMs that are shifting to smartphones, such as Huawei and ZTE (News - Alert),
will be a key driving factor for the growth and innovation in the
sub-$150 smartphone segment. Low-cost smartphones are forecast to grow
from 45 million shipments in 2012 to170 million in 2016. "The writing
is on the wall: either you have a successful smartphone strategy or you
will have to steal market share to grow," says Michael Morgan, senior
analyst, mobile devices.
ABI Research's (News - Alert) new report, "Mobile
Device Shipment Market Data," (http://www.abiresearch.com/research/1003877)
provides critical data on vendor market share, vendor ASPs, and handset
shipments, broken down by region, technology, operating system, and
type, while also examining advanced features such as Bluetooth, Wi-Fi,
color displays, cameras, GPS, and PTT.
It is part of the firm's Smartphones
& Mobile Devices Research Service (http://www.abiresearch.com/products/service/Mobile_Devices_Research_Service).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 40+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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