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| [April 02, 2012] |
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Marilyn Mersereau Joins Plantronics as Chief Marketing Officer
SANTA CRUZ, Calif. --(Business Wire)--
Plantronics,
Inc. (NYSE:PLT) today announced that Marilyn Mersereau has joined
the company as chief marketing officer to lead brand, marketing and
communications initiatives. Mersereau brings to Plantronics (News - Alert) a background
in both enterprise and consumer marketing, which will help the company
significantly expand its opportunity with Unified Communications.
"With impressive experience applying enterprise, consumer and market
insights to bring new energy and impact to global brands, we know
Marilyn will be a strong complement to our executive team," said Ken
Kannappan, president and CEO, Plantronics. "We're confident that her
proven expertise in enterprise communications will map well to our
vision for Plantronics and that her collaborative approach will be
complementary to our culture of smarter working."
"Plantronics is one of those unique companies with both a rich history
and an incredible ability to consistently break new ground in the audio
experience," said Mersereau. "I'm very enthusiastic about the
opportunity to work at a company with such a highly respected brand that
touches millions of eople every day."
With more than 25 years of experience, including more than nine years at
Cisco (News - Alert) Systems and eight years at IBM, Mersereau has demonstrated a
proven capacity to drive broad corporate marketing initiatives for
multi-billion dollar technology companies, particularly in the area of
Unified Communications.
As senior vice president of Corporate Marketing at Cisco, Mersereau was
a driving force in the global brand transformation that repositioned the
company from a routing and switching company to an end-to-end solution
provider with the "Welcome to the Human Network" campaign. Also during
her time at Cisco, she and her team successfully launched the UNIFIED
COMMUNICATIONS product set featuring Telepresence (News - Alert), Webex, and Cisco's
telephony line-up. This portfolio of products is the basis of how
employees of large enterprises collaborate internally and externally.
She also promoted the consumer aspects of Cisco's business, specifically
home networking, video cameras and video conferencing. While at IBM (News - Alert), she
led the world-class team that transformed the company's brand through
the IBM e-Business campaign.
Mersereau was most recently CMO at C3 (News - Alert) Energy Management, a leading
provider of energy and emissions management software solutions founded
by Tom Siebel. Prior to the technology world, Mersereau established an
impressive background in international marketing and successfully
traversed the business-to-business and business-to-consumer markets for
widely recognized food and beverage companies including Coca-Cola and
Burger King International. Over the course of her successful career, she
has held global responsibilities across communications disciplines,
including advertising and media, web and event marketing, social media
and brand stewardship.
About Plantronics
Plantronics is a global leader in audio communications for businesses
and consumers. We have pioneered new trends in audio technology for 50
years, creating innovative products that allow people to simply
communicate. From Unified Communication solutions to Bluetooth headsets,
we deliver uncompromising quality, an ideal experience, and
extraordinary service. Plantronics is used by every company in the
Fortune 100, as well as 911 dispatch, air traffic control and the New
York Stock Exchange. For more information, please visit www.plantronics.com
or call (800) 544-4660.

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