Gameloft and Classic Media Bring Where's Wally Now?(TM) to Android Smartphones & Tablets So Fans Can Continue the Search Wherever They Go!
PARIS, April 5, 2012 /PRNewswire via COMTEX/ --
Gameloft, a leading global publisher of digital and social games, and Classic Media, a global media company with a portfolio of some of the world's leading family entertainment brands, announce the release of Where's Wally Now?™ for Android smartphones & tablets. Based on the publishing phenomenon, Where's Wally Now? allows fans of the elusive world traveller to enter scenes from of the acclaimed book on their mobile phones, enabling them to find Wally anytime, anywhere!
(Photo: http://www.newscom.com/cgi-bin/prnh/20120405/525126 )
In Where's Wally Now?, Wally uses Wizard Whitebeard's magic walking stick to travel through space and time as players follow his journey through seven unique levels. Putting players search-and-find skills to the test, each level provides a challenging variety of searchable content, opportunities to unlock bonus content and never before seen mini-games featuring Wally and his friends. With a new adventure at every turn, Wally blends into crowds throughout time from the Stone Age to the Future, leading players to ask - where IS Wally now?
"The Where's Wally? books have enjoyed international success for years. We are excited to partner with Classic Media to let fans of the series rediscover such an iconic character as Wally on their mobile phones," announced Karine Kaiser, VP Marketing and Licensing for Gameloft
"We're very excited to partner with Gameloft to provide fans everywhere with a new Where's Wally? mobile adventure." said Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. "With Android smartphones & tablets fans can continue the search for Wally on-the-go!"
"Where's Wally Now?" is now available for Android smartphones, tablets and feature phones.
About Where's Wally?®
Created by Martin Handford and first published in 1987, Where's Wally? is one of the most recognisable characters in the world and a pop-culture icon. A global publishing phenomenon with 56+ million books sold worldwide, the successful series is published in more than 38 countries, and has been translated into more than 30 languages and has sold 5.8+ million Apps to date. JOIN THE SEARCH! as the ultimate world traveller embarks on A Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at events-who knows where Wally will be spotted next? Keep your eyes open. You won't be the only one searching. http://www.whereswally.co.uk
About Classic Media
Classic Media, one of the world's largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost®, Where's Wally?®, Lassie®, The LoneRanger® and new global brand Life With Boys™. Big Idea Entertainment, a member of the Classic Media family, is the leading faith-based studio and producer of children's programming, including the best-selling animated series, VeggieTales®. Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music. Visit us at http://www.classicmedia.tv
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set top box, connected TVs and consoles. Gameloft partners with leading international brands such as UNO®, Spider-Man®, James Cameron's Avatar™, Ferrari® and Sonic Unleashed®. Gameloft also operates its own established franchises, such as Real Football, Asphalt™, Modern Combat 2: Black Pegasus and N.O.V.A Near Orbit Vanguard Alliance®. Gameloft is present in all continents, distributes its games in 100 countries and employs over 4,500 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).
Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
Jessica W. Lewinstein
For Classic Media:
The Morris + King Company
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