|[April 10, 2012]
GlobeCast to Bring London Olympics to Asia in HD with ATEME
PARIS --(Business Wire)--
Video compression specialist ATEME is setting up the first HD video
head-end that will relay coverage of the London Olympics to Asia
Pacific. ATEME's Kyrion encoders have been selected by GlobeCast for
deployment with a major cable operator in the region. GlobeCast will use
the video head-end, firstly at the European Football championships in
Poland starting in June, before moving the platform to London for the
Olympics in July. The video will be transmitted to GlobeCast
distribution hub in Hong-Kong over optical fiber, to serve its client's
Asian subscribers. After the Olympics, the platform will be will be
retained at Globecast's Singapore premises for future deployment, either
in the field or at its facilities.
GlobeCast evaluated a number of encoding vendors, and chose ATEME partly
because of its strong presence and support on the ground over the period
of the Olympic Games in London. But the biggest factor was the quality
of ATEME's HD encoding, which will give GlobeCast a competitive edge in
the future over other content distribution companies in the region,
according to Shakunt Malhotra, its Senior Director, Engineering &
Projects. This is even though for the Olympics itself the Kyrion
encoders will be cofigured for the lower MPEG-4 4:2:0 8-bit profile,
which will still provide top quality HD pictures.
"Although we are going to use 4:2:0 for these exclusive Olympics
channels, the main feature that attracted us to select Kyrion is the
broad range of profiles it can support, all the way to 4:2:2 10-bit,"
said Malhotra. "This allows us to provide new features for transmission,
and this value addition will put us ahead of other service providers."
GlobeCast was also impressed with ATEME's high level of overall support,
which it believes will help attract other TV operators in the region to
take its Olympic service. "We sometimes get last minute requests just
one or two months before an event begins," said Malhotra. "Our presence
there and support from ATEME is going to be crucial for that."
The head-end turnkey design includes ATEME Kyrion encoders, IRDs
(Integrated Receiver Decoders), multiplexers, routers, all with in-built
redundancy controlled by an open vendor Dataminer Network Management
A subsidiary of France Telecom/Orange (News - Alert), GlobeCast is a leading provider
of media management and global content delivery services for
broadcasters and content creators. With a secure fiber and satellite
network connected to dozens of teleports, technical operations centers,
and points-of-presence worldwide, GlobeCast manages and transports
millions of hours of video and other rich media each year. An integrator
of audiovisual technology and a full service provider, GlobeCast works
with all the actors in the audiovisual chain from production companies
to broadcasters, retail organizations, cinema chains, and more. The
company provides on-site service from major news and sporting events for
coverage in SD, HD, or even 3D. Present in Europe, the Americas, the
Middle East, Asia, Africa, and Australia, GlobeCast is also an expert in
international television markets, and works with new and established
broadcasters to reach and secure distribution with leading pay-TV
operators around the world.
ATEME is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth
efficient compression technology. ATEME encoding solutions are deployed
widely for broadcast contribution links, ISDBT and DVB digital
television, multi-screen IPTV (News - Alert), OTT and VOD applications.
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