|[April 11, 2012]
Novaled's Liternity Brand to Present New OLED Luminaire Designs at Light + Building 2012
DRESDEN, Germany --(Business Wire)--
Novaled will be presenting a new range of state of the art luxury OLED
luminaire designs at the 2012 Light + Building fair in Frankfurt. The
designs, hand-crafted from innovative high-tech light sources and
cutting-edge materials, will be presented under the brand name
Liternity®, a trademark of German company Novaled AG. Novaled is a
leader in the research, development and commercialization of
technologies and materials that enhance the performance of organic
light-emitting diodes (OLEDs) and other organic electronics.
The new range of Liternity® luminaires includes a suspension light
("Linfinity"), a wall light ("Lucentury") and a floor light ("Trinity").
These luxurious and innovative lighting designs combine transparent and
ultra-thin OLED technologies with high-end, lightweight, stable and
indestructible carbon fiber.
The desk lamp Victory, the first commercial product of the Liternity®
carbon fiber series, will be introduced in a wide range of colors. Three
of the colors feature a unique carbon pattern, and custom-made versions
can also be requested. In addition, the exclusive and limited edition
desk lamp "Year of the Dragon" in the color "Black Diamond" will be
introduced as part of the Victory range. Its distinctive features are
real diamond grains in the lacquer, which reflect the OLED light in an
intriguing way. The desk lamp's main body features the shape of a dragon
made with Swarovski Elements.
OLED light creates a visual treat, projecting creative light effects
onto the open structure of the carbon fiber base of the Liternity®
Lights. The multi-layered clear varnish invites a closer look at the
handcrafted cutting-edge technology.
Gerd Guenther, Chief Marketing Officer of Novaled, said, "OLEDs are the
light of the future, due to their extraordinary characteristics.
Liternity captures timelessness in lights and adds a new world of visual
experience to living spaces. Building on the Victory series, we are now
presenting additional luxury design lamps. With these designs, we offer
the opportunity to experience inovative lighting, using
state-of-the-art OLED technology and precious materials that are rarely
seen in light design."
Visitors are welcome to experience the beauty of the Victory, Linfinity,
Lucentury and Trinity lamps and understand the creative potential of
OLED lighting design at the Liternity booth H05, which can be found in
Hall 1.1 at the 2012 Light + Building fair in Frankfurt from April 15 -
Liternity®, a registered trademark of Novaled AG, is the brand name for
a new series of limited-edition luxury design luminaires. These
innovative and unique lighting-unit artworks are based on Novaled's
cutting-edge OLED technology and are designed using only high-end
materials. The first Liternity® product series, Victory, uses carbon
fiber as the fabric for breathtaking designs. Developed for aerospace
applications, carbon fiber is stronger than metal, extremely
lightweight, and nearly indestructible - properties which complement the
unique attributes of OLEDs. Additional products in the carbon fiber
series are planned, as are further series based on other materials. For
more information, please visit www.liternity.com.
Novaled AG is a leader in the research, development and
commercialization of technologies and materials that enhance the
performance of OLEDs (organic light-emitting diodes) and other organic
electronics. Novaled offers OLED product manufacturers a unique
combination of proprietary technology, materials and expertise, and is
currently the only company licensing and selling organic conductivity
doping technology and materials for use in the commercial mass
production of display products in the OLED industry. Novaled has
developed strategic partnerships with key OLED innovators and producers
throughout the world and, with a broad portfolio of more than 500
patents granted or pending, has a strong IP position in OLED
technologies, structures and materials. Commercially active since 2003,
Novaled was founded in 2001 as a spin-off of the Technical University
and the Fraunhofer (News - Alert) Institute of Dresden. Novaled is headquartered in
Dresden with sales offices in Korea and Japan. For more information,
please visit www.novaled.com.
OLEDs (organic light-emitting diodes) are solid-state devices composed
of multiple thin layers of organic materials often only a few nanometers
thick that emit diffuse light when electricity is applied to them.
Because they are an area light source, OLEDs are a key part of
fulfilling the dream of the rapidly growing flat panel display market:
paper-thin, highly efficient displays with brilliant colors and
excellent design flexibility. OLEDs may also lead to new lighting
products that combine color and shape to create innovative decorative
lighting applications and personalized environments. In addition, OLED
lighting products have the potential to offer greater cost and energy
savings than current lighting technologies.
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