SourceLink Rolls Out REV Auto Refinance Solution
Apr 13, 2012 (Close-Up Media via COMTEX) --
SourceLink, a privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced the release of REV, a solution that gives lenders the ability to reach prime prospects by utilizing direct mail and personalized campaign microsites while maximizing return on marketing investment and significantly lowering acquisition costs.
The Company reported that REV is an auto refinance solution that identifies the right audience and then creates effective multichannel campaigns to target qualified candidates. The integration of direct mail and web-based marketing with automotive refinance drives new account activity and expand existing relationships for banks and credit unions.
SourceLink said, by utilizing its data modeling, the potential customers are automatically identified within the institution's lending footprint. Paired with SourceLink's MultiTrac mail-tracking solution, REV simply identifies key attributes for maximum conversion and manages the entire delivery cycle. REV also gathers valuable data through the use of detailed campaign analysis and summary reports, further strengthening follow-up efforts. This process allows a lender to make informed decisions for current and future marketing campaigns.
"Using SourceLink's proprietary modeling, REV targets ideal consumers for unprecedented response rates and ROI," said Chief Strategy Officer Matt Graham. "The multichannel approach of REV allows consumers to evaluate their individual savings and initiate the lending process online while taking advantage of the proven performance of traditional direct mail."
"Customers everywhere are looking to their financial institutions to help lower interest rate expenses and to refinance mortgages, credit cards and now auto loans," says Director of Business Development, Tom Roth. "The timing is perfect for banks and credit unions to create new relationships, enhance existing ones and improve their overall customer experience."
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