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TMCNet: Callaway Golf Introduces U Design Options

[April 15, 2012]

Callaway Golf Introduces U Design Options

Apr 16, 2012 (Close-Up Media via COMTEX) -- Callaway Golf Company introduced its new u design by Callaway personalization and customization platform.

In a release, the Company noted that udesign by Callaway, an online interactive customization tool, gives golfers purchasing a Razr Fit Driver the ability to design their own version of the Company's new club.

"Golf is already the most personalized sport there is in terms of custom equipment options, and our new udesign by Callaway platform brings personalization to a new and exciting place," said Jeff Colton, SVP Global Brand and Product, Callaway Golf. "The opportunity to design your very own driver in the colors of your favorite team, alma mater or whatever you happen to feel looks best has never been offered on a mass scale. Our research and instincts show that this level of personalization and customization is what golfers want, and we're excited to be the first Brand in golf to offer it." Accessible to virtually customize Razr Fit drivers for both Men and Ladies models, the udesign by Callaway process begins with the selection of a right-handed or left-handed club head and a range of loft and color choices. With each selection, the Razr Fit image on screen modifies to embody the latest design choice.


After making a color selection, advanced customization options detailing the choice of stock or after-market shaft, its length, grip model and wraps follow. When finished, each user can view multiple angles of their configuration and also send their Razr Fit design to friends and contacts via Facebook, Twitter, Pinterest or Email through a dedicated share function.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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