|[April 16, 2012]
Wrapp Sets up Operations in Netherlands
AMSTERDAM --(Business Wire)--
Wrapp, the company that makes it fun and easy to give, receive and
redeem gift cards using mobile devices or the Web, has set up operations
here and is starting to sign major merchants.
For smartphone owners who are regular users of Facebook (News - Alert), Wrapp makes it
possible to celebrate, thank, surprise and delight friends and family,
any time, from anywhere, with free gift cards from top brands.
For merchants, Wrapp is a proven, customer acquisition and retention
platform for conducting discount-free performance-based campaigns. With
Wrapp, retailers use friend-to-friend marketing to drive highly targeted
in-store and on-line sales, and get real-time access to aggregated
campaign and customer demographic data.
"We think gift giving should be an everyday event between friends and
family," said Mariolein Van Der Plas, Wrapp's country manager for the
Netherlands. "Thank you. Congratulations on the new job. Happy Monday.
Everyone loves to be recognized and celebrated, and Wrapp makes it easy
to be a caring friend, and a way for friends in common to join-in."
Wrapp is now available in the U.K., Norway and Sweden, and soon in the
U.S., Germany, France, Denmark, Finland and Taiwan. Since mid-November
when Wrapp began its commercial introduction some 160,000 people have
given their friends more than 1.3 million gift cards that can be
redeemed in stores operated by over 50 major retailers across Europe.
Participating merchants report that the aveage purchase generated by
Wrapp is at least four to six times the value of the free gift card the
retailer provides for friends to give to one another.
"One of the things people using Wrapp have come to love most is that the
gift cards you receive are stored in your phone, so they're always with
you when you want to buy something you really want," said Van Der Plas.
"And because we operate on the web, anyone around the world can now use
Wrapp to send free gift cards to Facebook friends in Sweden, the U.K.,
and Norway, and very soon in the Netherlands."
To start sending free gift cards to friends and family, download the
Wrapp mobile app from Apple's App Store, the Android (News - Alert) Market, or use the
web app at www.wrapp.com,
and connect it to your Facebook account.
Wrapp was started last year by Wrapp's CEO Hjalmar Winbladh and a small
team of entrepreneurs in Sweden, including Andreas Ehn, Spotify's first
chief technology officer; Magnus Hult, who played a key role in building
Spotify's original technology and platform; Aage Reerslev, founder of
mobile browser maker Squace; Leo Giertz, founder of Barefoot Hackers,
one of Sweden's most acclaimed iPhone (News - Alert) development shops; Fabian Mansson,
former CEO of H&M and Eddie Bauer, who now serves as Wrapp's chairman;
and Carl Fritjofsson, strategy advisor to Groupon.se. Winbladh
co-founded Sendit, the first mobile Internet company, where he served as
CEO, and took it public in 1997, before being acquired by Microsoft (News - Alert). In
2006 Winbladh co-founded Rebtel, now the world's largest independent
mobile VoIP company.
"The Netherlands is an important market for Wrapp," said Winbladh.
"We're well funded by Atomico (News - Alert) and Greylock Partners - the venture
capital firms of our board members Niklas Zennström, co-founder of
Skype, and Reid Hoffman, co-founder of the social network LinkedIn - and
we're not afraid of making significant investments here to insure
success for Dutch retailers."
Wrapp is a social gifting service for celebrating friends' occasions
with free and paid gifts from attractive brands. Wrapp allows friends to
contribute to gifts, and makes it fun and easy to give, receive and
redeem using mobile devices and the web. Founded in the first half of
2011 by a group of serial entrepreneurs, Wrapp is based in Stockholm,
with offices in the U.K., U.S., Germany, France, the Netherlands, and
Taiwan. Celebrate with friends every day at www.wrapp.com.
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