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Bluefire Productions Helps Booksellers Worldwide Offer Branded E-Reading Applications With Integrated Mobile Storefronts
LONDON, Apr 16, 2012 (MARKETWIRE via COMTEX) --
Bluefire Productions today announces at the 2012 London Book Fair,
several new worldwide customers leveraging the Bluefire platform to
license and deploy their own branded e-reading applications. The
recently updated Bluefire Reader is one of the top e-reading
applications for Apple(R) iOS and Android(TM) devices and is based on
the industry-standard Adobe(R) Digital Publishing Solution for
eBooks, giving brick-and-mortar booksellers, start-ups and publishers
the ability to offer a robust e-reading application and compete
effectively with the market leaders.
New retailers deploying Bluefire powered apps include Chapitre.com in
France, ciando GmbH in Germany, MediaCorp in Singapore, and Books.CH
in Switzerland. These companies join more than 25 other retailers and
publishers around the world who are releasing Bluefire powered mobile
reading and shopping apps on the iOS and Android platforms.
ciando GmbH, one of Germany's leading eBook wholesalers, was looking
to expand their customer base by offering mobile e-reading
applications. The natural partner for meeting their objectives
quickly and affordably was Bluefire. "Bluefire gave us the ability to
quick release a beautifully branded application with an integrated
access to the user's purchased eBooks, allowing us to extend our
services to our loyal customers while appealing to new readers at the
same time," said Norbert Hofherr of Munich-based ciando eBooks.
Bluefire is the leading provider of licensed, cross-platform
solutions in the mobile publishing arena, and offers the only
customizable, full-featured e-reading application on iOS and Android
tablets and phones. Recent updates to the platform include the
following new features:
-- Support for the new iPad(R) Retina display
-- Support for new Android 4.0 user interface controls
-- Support for external hyperlinks in ePUB and PDF titles
-- Support for multiple Adobe IDs
-- New on-screen swipe for brightness control (iOS only)
-- Enhanced side-loading (iOS only)
-- Improved support for editing metadata (iOS only)
"Compelling mobile devices like the new iPad continue to proliferate
and compelling market opportunities have continued to proliferate in
lockstep. Bluefire arms retailers and publishers with great tools to
compete with major online brands," said Micah Bowers, CEO of Bluefire
Productions LLC. "The growth opportunity for our customers is
endless, as they have been able to reach and sustain a new market of
readers while protecting their brand and existing customer base."
Bluefire Productions at London Book Fair April 16-19
Bluefire will
demonstrate its robust e-reader mobile platform in stand X800 at the
London Book Fair this week. The company will showcase partner branded
e-reading apps on iOS and Android phones and tablets. Bluefire is
also hosting a casual meetup during the show, at The Prince of Teck,
161 Earl's Court Road SW5 9RQ London on Tuesday, April 17 from 5:30
pm to 7:30 pm.
The London Book Fair continues to be the global market place and
leading business-2-business exhibition for rights negotiation and the
sales and distribution of content across print, audio, TV, film and
digital channels. Bluefire is helping companies grow their businesses
to capture the exploding digital publishing opportunity.
About Bluefire Productions, LLC
Bluefire Productions provides
mobile reading solutions to publishers, retailers and companies who
create or distribute high value content in support of their core
business.
The company is the developer of the Bluefire white-label e-reading
platform, including mobile reading applications for iPhone(R), iPad,
and iPod touch(R), and Android tablets and phones. Bluefire powered
apps support Adobe Content Server (ACS) encrypted ePub and PDF files,
in-app purchasing and account management, and a highly customizable
reading experience. Bluefire white-label solutions provide customers
with a quick and affordable solution for creating and distributing
branded e-reading applications with integrated stores. Bluefire
Productions is an Authorized Reseller of Adobe Content Server and
Adobe Vendor ID.
Bluefire Productions is based in Seattle, Washington. For more
information, visit www.bluefirereader.com.
Media Contact:
Danielle Adams
Concept PR for Bluefire Productions
Danielle@conceptpr.net
206.979.2061
SOURCE: Bluefire Productions
mailto:Danielle@conceptpr.net
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