|[April 17, 2012]
DIRECTV Offers New Expanded Technology Protection Plan
EL SEGUNDO, Calif. & STERLING, Va. --(Business Wire)--
DIRECTV (NASDAQ: DTV), the world's leading pay TV provider, in
partnership with N.E.W. Customer Service Companies (NEW), the
nation's leading provider of extended service plans, buyer protection
services and product support, will launch its new service plan, the
DIRECTV Protection Plan Premier (PPP), on April 19. This innovative
service not only provides coverage of the DIRECTV system, but also
extends the product protection for DIRECTV customers by providing
coverage on and technical support for TVs, computers, tablets and
products that can be used to view DIRECTV.
"As consumers continue to use more portable devices to watch and enjoy
entertainment, media consumption in the home has evolved into a
converged solution. This service extends the value of our traditional
DIRECTV Protection Plan to provide a more comprehensive and complete
package offering for our customers," said Mike Palkovic, executive vice
president of Services and Operations for DIRECTV. "Our partnership with NEW
allows us to support such a comprehensive and valuable consumer-centric
service offering, and we look forward to providing our customers with
the best support possible."
The Protection Plan Premier includes the traditional Protection Plan,
still a stand-alone offering for customers, which offers 24/7 technical
support, in-home service, and coverage for power surges and failures due
to normal wear and tear for the complete DIRECTV system. Expanding on
this offering, DIRECTV PPP also provides protection, technical support,
and in-home or repair facility service for all covered home technology
used to support the DIRECTV viewing experience. The new plan also
includes technical support on mobile devices should a customer
experience issues related to DIRECTV programming. In addition, DIRECTV
customers can add Accidental Damage from Handling* (ADH) coverage to
their plan to protect select portable products from unintentional and
unexpected repairs due to spills, drops and cracked screens.
The Protection Plan Premier includes product protection and supports a
full range of products, including the following*:
Plasma, LED and LCD TVs
Desktops, netbooks and laptops
Home theater system
Peripherals, including remote controls, 3-D glasses and
keyboards/mice/monitors, plus onetime battery replacement for laptops
Connection cables/electrical cords and customer-owned modems and
Quick and easy three-day repairs, guaranteed (products will be fixed
and returned within three business days of being received at a repair
facility, or for in-home service, an authorized technician will be
on-site within three business days of the initial claim call; in the
event the guarantee is not met, the customer will be refunded the cost
of the Service Fee)*
"We are excited to support DIRECTV with this valuable new service
offering, providing consumers with peace of mind on not only their
DIRECTV system but also all the home products that complement the
award-winning DIRECTV viewing experience," said Tony Nader, president
and CEO of NEW. "This plan fully encompasses the NEW value
proposition, providing DIRECTV customers with industry-leading customer
service, repair and service operations that are built on quality."
The DIRECTV Protection Plan Premier will be available starting April 19,
2012, to eligible residential DIRECTV customers for $19.99/month, and an
additional $4.99/month for Accidental Damage from Handling protection.
*Contact DIRECTV or go to DIRECTV.com/Protection for terms and
conditions and for complete program details.
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 32 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its more than 19.8
million customers access to more than 170 HD channels and Dolby-Digital®
5.1 theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY (News - Alert) TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for ten years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to
more than 12 million customers. DIRECTV sports and entertainment
properties include three Regional Sports Networks (Northwest, Rocky
Mountain and Pittsburgh) as well as a 60 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
Customer Service Companies, LLC (NEW)
NEW, together with its affiliates and member companies, is the
leading global provider of extended service plans, buyer protection
services and product support, providing coverage to more than 150
million consumers around the world. Founded in 1983, with headquarters
in Sterling, Va., NEW provides award-recognized post-sale
consumer care for leading retailers, consumer service providers,
wireless carriers and financial services firms in the United States,
Canada, China, Japan, Turkey and the United Kingdom. NEW delivers
a comprehensive customer care solution that begins on day one of the
product purchase and extends through the end of the product life cycle.
For more information, please visit NEW at http://www.newcorp.com
or call 1-800 WHAT'S NEW (1-800-942-8763).
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