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| [April 19, 2012] |
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Amazon Web Services Introduces AWS Marketplace Where Customers Can Find and Buy Pre-Configured Software for the AWS Cloud
SEATTLE --(Business Wire)--
Amazon Web Services (News - Alert) LLC (AWS), an Amazon.com company (NASDAQ:AMZN),
today launched AWS Marketplace, an online store that makes it easy for
customers to find, compare, and immediately start using the software and
technical services they need to build products and run their businesses.
Visitors to AWS Marketplace can use 1-Click deployment to quickly launch
pre-configured software and pay only for what they use, by the hour or
month, while benefiting from the scalable, flexible and on-demand
features of AWS. With AWS Marketplace, software and Software as a
Service (SaaS) providers with offerings that run on the AWS Cloud can
benefit from increased customer awareness, simplified deployment, and
automated billing. AWS Marketplace features a wide selection of
commercial and free IT and business software, including software
infrastructure such as databases and application servers, developer
tools, and business applications - available from popular vendors such
as 10gen, CA, Canonical, Couchbase, Check Point Software, IBM (News - Alert),
Microsoft, SAP AG, and Zend, as well as many widely used open source
offerings including Drupal, MediaWiki, and Wordpress. To get started
with AWS Marketplace please visit: https://aws.amazon.com/marketplace.
AWS Marketplace simplifies many of the traditional challenges software
and SaaS companies face, such as acquiring customers, developing
distribution channels, and billing for their software. With AWS
Marketplace, a simple listing process makes it quick and easy to add
products and expose them to AWS's hundreds of thousands of active
customers. Product prices are clearly stated and charges appear on the
same bill as a customer's other AWS services. Customers can quickly
deploy products found in the marketplace and software providers can
easily add billing to their products by specifying hourly or monthly
charges, without undertaking costly code changes. Billing is managed by
AWS Marketplace, relieving sellers of the responsibility of managing
customer accounts and processing payments, and leaving software
developers more time to focus on building great software.
"AWS Marketplace brings the same simple, trusted, and secure online
shopping experience that customers enjoy on Amazon.com's (News - Alert) retail website
to software built for the AWS platform, streamlining the process of
doing research and purchasing software," said Terry Hanold, Vice
President of New Business Initiatives, AWS. "AWS Marketplace makes it
even easier to run software on AWS because you can find a wide variety
of AWS ecosystem providers' solutions, in one place, where much of the
work involved in building and deploying solutions on top of AWS has
already been done for you by these solutions providers."
AWS is the leading cloud platform with a fast growing ecosystem of
providers building solutions on top of the platform.
"Zend Application Fabric enables developers to confidently deploy fast,
elastic and dependable PHP applications," said Zend CEO Andi Gutmans.
"AWS Marketplace makes it simple for our customers to access Zend on the
AWS cloud and pay only for the infrastructure needed to run their
applications. By providing customers a single invoice for combined
software and server capacity, businesses can operate more effectively
than ever before."
"AWS Marketplace provides companies like ours an opportunity to easily
reach new customers," said Carolee Gearhart, SAP's (News - Alert) National Vice
President of OEM & Strategic Partner Group for North America. "We expect
our customers will benefit from SAP's robust BI functionality, while
taking advantage of the quick deployment capabilities provided by AWS
Marketplace."
Customers can browse AWS Marketplace or learn more details about its
features and benefits of AWS Marketplace by visiting https://aws.amazon.com/marketplace.
About Amazon Web Services
Launched in 2006, Amazon Web Services (AWS) began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon's
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 28 different services,
including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service
(Amazon RDS). AWS services are available to customers from data center
locations in the U.S., Brazil, Europe, Japan and Singapore.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes - still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.
SAP Forward-looking Statement
Any statements contained in this document that are not historical facts
are forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to
SAP are intended to identify such forward-looking statements. SAP
undertakes no obligation to publicly update or revise any
forward-looking statements. All forward-looking statements are subject
to various risks and uncertainties that could cause actual results to
differ materially from expectations The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings with
the U.S. Securities and Exchange Commission ("SEC (News - Alert)"), including SAP's
most recent Annual Report on Form 20-F filed with the SEC. Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.
SAP and all SAP logos are trademarks or registered trademarks of SAP AG
in Germany and in several other countries.
All other product and service names mentioned are the trademarks of
their respective companies.

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