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Shaw Media's Titanic Programming Garners Titanic Ratings
(Canada Newswire Via Acquire Media NewsEdge) Highest week ever for National Geographic Channel
Over 7.5 million Canadians watched Titanic programming across Shaw
Media's Unbeatable Specialty Properties
For additional photography visit: www.shawmediatv.ca and follow us on twitter at @shawmediaTV_PR
To tweet this release: http://bit.ly/HTfmgc
TORONTO, April 19, 2012 /CNW/ - Shaw Media's unstoppable channels continue to dominate the specialty television
landscape. This past week, National Geographic Channel and History Television's collections of commemorative programming to mark the 100th anniversary of the sinking of the Titanic captured the attention of
over 7.5 million viewers.
From April 9-15, over 5.1 million viewers flocked to National Geographic Channel's unprecedented week-long lineup of programming featuring the foremost
experts on the subject. Already a top performing channel, ranking in the top 20 of all Specialty for multiple key Adult demos, National Geographic Channel had its highest week ever across key demos including, 2+, Adults 25-54,
Females 25-54, Men 25-54, Adults 18-49, and Men 18-49**. Show specific
highlights include:
On Monday April 9, the primetime premiere of Titanic: The Final Word with James Cameron, ranked sixth amongst all Specialty programs (A25-54) with 266,000 (2+) and 163,000 viewers (A54-54) tuning in*, making it the most-watched show in the
channel's recent history. **
On Wednesday, April 11, the hotly anticipated primetime premiere of Save the Titanic with Bob Ballard ranked fifth amongst all Specialty programs (A25-54) with an audience of 234,000 (2+) and 161,000 (A25-54).*
History Television's full day of Titanic-themed programming on April 15th resulted in massive numbers for the leading entertainment specialty
channel. Multiple episodes landed in the Specialty Top 10 and Top 20
across all key demographics, and over 4.5 million viewers tuned into the channel for the Titanic-themed programs.* History Television's full day average was the number one non-sports Specialty channel for 2+, A25-54 and M25-54*. Other ratings
highlights include:
The 9 pm airing of Titanic at 100 was the number one non-sports Specialty program of the day for multiple demos including
2+, A25-54, W25-54, M25-54*.
*Source: BBM Canada PPM overnight data,
**BBM Canada PPM data 8/31/2009-4/15/2012
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 18 specialty networks including HGTV Canada, Food
Network Canada, History Television and Showcase. Shaw is traded on the
Toronto and New York stock exchanges and is included in the S&P/TSX 60
Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about
Shaw, please visit www.shaw.ca.
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