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Ketchum named 'PR Agency of the Year'
(Slogan (Pakistan) Via Acquire Media NewsEdge) Leading global public relations agency Ketchum was honoured as the 2012 PR Agency of the Year at the 13th-annual PRWeek Awards held in New York. In addition, the agency was also named as the Large PR Agency of the Year and received two awards and three honourable mentions for its work on behalf of its clients.
Speaking on the occasion, Raymond L. Kotcher, senior partner and CEO, Ketchum said, “Being recognized as PR Agency of the Year is really a measure of the talent we have at Ketchum, the value we deliver to clients and the strength of our partnerships with them. It is a validation not only of our ability to break through in the work we do for our clients, but to break through as an agency. Our clients and employees are leaders, and tonight’s awards are shared with all of them.”
In Pakistan, Ketchum is represented by CMC as its exclusive affiliate. CMC is an integrated Public Relations company dedicated to providing tailor-made services to its clients. It has built an impressive portfolio over the past 3 decades through a focus on long-term partnerships, proven professional expertise and quality industry practices.
Commenting on Ketchum’s latest wins, Syed Jawaid Iqbal, President and CEO, CMC, said, “I heartily congratulate Ray Kotcher and his team on this great success, which is one among many that this global PR agency has notched over the years and which is an unmitigated demonstration of the teamwork and collaborative culture that Ketchum stands for. CMC is proud to be a part of the global Ketchum network.”
Ketchum and its clients won awards for:
PR AGENCY OF THE YEAR, “Break Through: Bold New Approaches Yield Returns” - Ketchum
LARGE PR AGENCY OF THE YEAR , “Break Through: Bold New Approaches Yield Returns” - Ketchum
PRODUCT BRAND DEVELOPMENT CAMPAIGN OF THE YEAR, “DoubleTree by Hilton Cookie CAREavan Across America” - DoubleTree by Hilton with Ketchum
PROMOTIONAL EVENT OF THE YEAR, “7-Eleven Unites America with Purple Slurpees” - 7-Eleven with FreshWorks and Ketchum
Honourable Mentions:
PRODUCT BRAND DEVELOPMENT CAMPAIGN OF THE YEAR, “Ken May Be Plastic, But His Love is Real” - Mattel with Ketchum and HL Group
COMMUNITY RELATIONS CAMPAIGN OF THE YEAR, “IBM Stages Largest Corporate Service Event in History, Reaching Communities in 120 Countries” - IBM with Ketchum
BEST USE OF SOCIAL MEDIA AND DIGITAL, “Healthy Choice Progressive Coupon Offer Drives Sales and Online Engagement” - ConAgra Foods’ Healthy Choice brand with Ketchum
The PRWeek Awards are recognized as one of the industry’s highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honour best practices and creative excellence in public relations programming.
This 2012 win follows a number of honours for Ketchum in 2011. The agency won International Consultancy of the Year at the 2011 PRWeek Awards in London. Also in 2011, Ketchum was named a Top Place to Work in PR by PR News for the second straight year, was the winner of two Global SABRE Awards, and was named to the InformationWeek 500 for the third year in a row. In addition, Ketchum was named Greater China Consultancy of the Year by the Holmes Report and earned a third consecutive PRWeek Campaign of the Year Award.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. F
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