[April 24, 2012]

SleepBetter.org Launches New Interactive Zzzz Score™

How are you sleeping? It's a question consumers now can answer with the all-new Zzzz Score™. SleepBetter.org, the sleep tips and information website for Carpenter Co., this week launched a completely redesigned and highly interactive Zzzz Score. The online tool has been designed to quickly score visitors' sleep on a scale from 0 to 10 (0.0 - to 0.9 is a G.A.S.P. - Get a Sleep Physician and 9.0 - 10 is a Sleep Star) and provide them with information about how to make improvements to sleep better, including tips and information from Dr. Lisa Shives, SleepBetter's "Sleep M.D."

Rather than induce sleep immediately with the typical online test, the new Zzzz Score is designed to entertain visitors as it informs with sleep tips and information. The launch page shows current aggregated Zzzz Score stats (e.g. the average Zzzz Score is currently 5.6 and the top sleep disrupter is "anxiety and stress"), then visitors are asked to pick from one of four "Dream Guides" who help them through the quiz. The inaugural Guides include SleepBetter's "Paranormal Pillow" characters, Old Pillow and his side-kick Mattress Topper, as well as Abraham Lincoln (an insomniac) and the 8-Bit Sandman.

"The new Zzzz Score is a fun, interactive tool from SleepBetter.org that helps visitors understand how well, or how poorly, they sleep and then encourages them to take immediate steps to sleep better," said Dan Schecter, senior vice president of consumer products at Carpenter Co. "SleepBetter and Carpenter Co. are committed to a sustained multi-year effort to encourage Americans to get a better night's sleep, and the Zzzz Scoe is a powerful tool to accomplish that like no other in the industry."

The Zzzz Score is being launched with the Zzzz Score Getaway contest, and all-expense-paid trip to Chicago that includes a sleep consultation with Dr. Shives. The Zzzz Score can be launched from SleepBetter.org and from SleepBetter's Facebook (News - Alert) page (www.facebook.com/sleepbetter). The direct link to the Zzzz Score is http://quiz.zzzzscore.com/.

About Carpenter Co.

Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 60-year history of designing the world's most comfortable products and remains on the cutting edge of product development, creating innovative products that improve sleep and enhance active life styles. The Carpenter Co. Consumer Products Division offers a familiar line of trusted products, including Isotonic®, AmbientTM and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.

About SleepBetter.org

Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org's quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit www.SleepBetter.org.

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