|[May 01, 2012]
Top Deals Site CouponMountain.com Gives Online Coupons a Makeover
MONROVIA, Calif. --(Business Wire)--
Reinforcing its commitment to consumers, CouponMountain.com,
a ValueClick Brand (NASDAQ: VCLK), has revamped its look and feel to
help bargain-hunters find deals with improved ease and
efficiency. Reaching an audience of millions of shoppers each month, the
leading coupon website has positioned its new design to simplify and
streamline how people search for offers and promotions from thousands of
Coupons as a dynamic consumer landscape
"The world of online coupons has changed dramatically since 2001 when we
first launched CouponMountain.com," says Daniel Washburn, VP North
America for ValueClick Brands. "More than ever before, consumers have
access to a range of options to help them save. Beyond just sharing the
best offers and savings opportunities, deals websites need to empower
consumers with the resources to consistently save money as part of their
normal shopping routines."
After conducting in-depth consumer insights research, CouponMountain's
leadership team realized that people wanted a dependable and
straightforward solution for savings opportunities.
"Looking beyond our company's data, we launched right into fundamental
questions of how people search for deals, what they find frustrating,
and what they value," said Steve Neufer, president of ValueClick Brands.
"At the end of the day, we found that people really value simplicity and
organization. More so than bells and whistles, people want a trustworthy
tool that's dependable, straightforward, and results-oriented. That is
why we rebuilt CouponMountain to set new precedents for those values."
Self-examination is essential for building a top consumer tool
According to CouponMountain's user insights expert Ritika Puri, thorough
and critical self-examination is essential for creating a strong
consumer value proposition.
"Happy users are invaluable to CouponMountain. As a consumer-facing
business, it's important that we look beyond our own judgments to create
a product that people genuinely like," Puri says. "Throughout our
research, we prioritized our users' perspectives over our own - they had
the final say in what we needed to change. This process isn't always
easy but it's immensely rewarding for building a robust tool that
customers can enjoy."
Ideas translated into features
Faced with a range of tips and suggestions for new features,
CouponMountain's leadership team handpicked elements that fit strongly
with their visitors' most important needs.
"People have limited time to search for coupons while shopping online.
They want that information, but they don't want to wade through troughs
of expired deals and unneeded noise," Washburn says. "They should be
able to quickly sort through deals to find what they need most."
Washburn adds that the solution has to be something more visually
friendly than ordinary lists.
"We built our new website around these basic - but frequently overlooked
- consumer needs. We wanted to give people as many reliable coupons as
possible in an exceptionally straightforward format," said Washburn.
"CouponMountain's core value is in being 'all about the user' as well as
being the most reliable, easy-to-use, and organized coupon site out
To see the refreshed website and to learn more about CouponMountain,
please visit http://www.CouponMountain.com.
is the most trusted source for online coupons, promotional codes, and
deals in a wide variety of categories, such as clothing, home and
garden, electronics, and more. CouponMountain.com has been a leader in
saving consumers money since 2001 and features exclusive online coupons
from top brands such as HP, Ann
CouponMountain.com also regularly offers coupons and deals from a number
of top retailers such as Target, Pottery
Barn, Kohl's and
more. Based in Monrovia, CA (News - Alert), CouponMountain is part of ValueClick
Brands, a wholly owned subsidiary of ValueClick (NASDAQ: VCLK).
About ValueClick, Inc.
ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital
marketing companies. Through a unique combination of data, technology
and services, ValueClick increases brand awareness and drives customer
acquisition at scale for the world's largest advertisers and maximizes
advertising revenue for tens of thousands of online and mobile
publishers. ValueClick's brands include: Commission
The company is based in Westlake Village, California, and has offices in
major advertising markets worldwide. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the Securities and Exchange
Commission made from time to time by ValueClick, including, but not
limited to: its annual report on Form 10-K filed on February 29, 2012;
recent quarterly reports on Form 10-Q; and other current reports on Form
8-K. ValueClick undertakes no obligation to release publicly any
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
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