Research and Markets: Brazil Consumer Electronics Report Q2 2012 - Brazil's Market Handset Sales Are Expected To Grow At A CAGR Of 11.5% to US$14.2bn In 2016
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/djdv49/brazil_consumer_el) has announced the addition of the "Brazil Consumer Electronics Report Q2 2012" report to their offering.
Brazil's domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at US$32.6bn in 2012. Sales of flat-screen TV sets surged in 2011 while high year-on-year (y-o-y) growth was also recorded in handset shipments. Several factors suggest that spending on consumer electronics will remain positive in 2012.
The forecasts are marginally revised upwards for the 2012-2016 period to take into account the positive environment for consumer electronics products. Demand for consumer electronics is expected to increase to US$44.0bn by 2016, driven by the growing popularity of digital lifestyle products such as LCD and LED TV sets and smartphones. Government PC procurement and subsidised handset programmes will also help to support growth.
Computer hardware accounted for about 39% of Brazilian consumer electronics spending in 2011. BMI maintains its forecasts for Brazil's computer hardware sales (including notebooks and accessories) at US$12.6.bn in 2011. PC penetration, estimated at 32% in 2011, could climb to 44% by 2016.
Computer hardware CAGR for the 2012-2016 period is forecast at about 7.0%, driven by sales of notebooks and netbooks.
Mobile handset sales accounted for about 27% of Brazilian consumer electronics spending in 2011. Brazil's market handset sales are expected to grow at a CAGR of 11.5% to US$14.2bn in 2016, with mobile subscriber penetration forecast to pass 150% by 2016. Penetration is still considerably lower than in many other emerging markets, though more rural markets will see mobile services arrive over the next five years. Affordable smartphones are a key focus for operators and were expected to have accounted for up to 20% of handset sales in 2011.
- Positivo Informatica
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