Brazil second only to U.S. in Facebook use
(UPI Business News Via Acquire Media NewsEdge) Brazil has surpassed India in the number of Facebook users, with more than 46 million, and is second only to the United Sates, a marketing survey indicates.
Facebook overtook Google last month to become the most visited site by Internet users in Brazil, social marketing firm Socialbakers reported, pushing the country's Facebook numbers past those of India.
The United States remains on top with more than 157 million Facebook users, but India has fallen to third with 45 million, ZDNet.com reported Monday.
There has been an estimated 22 percent increase in Facebook use in Brazil in last three months, the Socialbakers survey found.
"The practice of monitoring Facebook's development across various geographies usually reveals interesting trends and ideas about new Facebook leaders based on their number of monthly active users," a Socialbakers representative said in a statement.
Much of the increase in Facebook usage in Brazil is attributable to companies using the social networking site to build brand awareness, Socialbakers said.
"Our data show that businesses are naturally focusing their marketing activities at places with the highest customer concentration," the representative said.
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