[May 23, 2012]

Report: Apple iPhone and Samsung Smartphone Users View MMS More Than Other U.S. Mobile Consumers

The Apple iPhone (News - Alert) continues to lead mobile video messaging usage, increasing from 7.4 percent to 23.6 percent since August 2011, however the use of Samsung devices is quickly gaining ground, increasing from 2.9 percent to 21.9 percent over the same period. These numbers are according to the semiannual 2012 Mobile Marketing Analytics Report released by Mogreet, the premier multimedia-based mobile marketing provider.

Currently, over two-thirds of all multimedia messaging delivered by businesses to consumers in the United States is done via the Mogreet platform. This saturation of the mobile market provides the company deep insights into what messaging consumers view on their phones, giving unique types of useful knowledge for mobile marketers looking to improve and strengthen their messages, according to carrier, handset type and geography.

In addition, the semiannual report includes the following key statistics:

Percent of mobile multimedia messaging (MMS) delivered by mobile carrier:

• Verizon Wireless (News - Alert) - 45.4 percent
• AT&T - 42.9 percent
• Sprint - 8.2 percent
• Cricket (Leap Wireless) - 2.4 percent
• T-Mobile (News - Alert) - 0.7 percent

Percent of MMS delivered by handset type:

• Aple iPhone - 23.6 percent
• Samsung - 21.9 percent
• LG - 17.8 percent
• Blackberry - 5.1 percent
• Motorola (News - Alert) - 5 percent

• Atlanta
• South Carolina
• Phoenix
• Texas - Houston
• Las Vegas Area

"As the installed base of smartphones surpasses 50 percent in the United States, MMS provides a unique opportunity for marketers to reach all of their consumers with high-quality, engaging mobile video," said James Citron, CEO of Mogreet. "With the continuing increase in the quality of cameras, video cameras and photography apps on mobile devices, consumers are naturally taking and sharing more pictures and videos than ever before from their mobile device. Mogreet's MMS platform allows digital marketers to reach the mobile consumer looking to consume video, pictures and audio on their devices to increase consumer loyalty, engagement and responsiveness."

The company's platform metrics are used by clients to improve their marketing effectiveness and reach. These metrics include data such as regional hotspots (brands can tailor offers to users in a specific geographic area), app development priorities (if a critical mass of their customers are using Android (News - Alert) phones over iPhones, they may choose to develop Android apps first) and many other valuable drivers.

Mogreet's messaging platform enables the seamless delivery of video, text, picture and audio messages to all mobile phones in North America. It is a cross-carrier solution that can deliver mobile video to more than 290 million mobile subscribers in the U.S. and more than 2 billion consumers globally across more than 175 countries.

The expanded report is available for download at http://blog.mogreet.com

About Mogreet

Founded in 2006, Mogreet is the leading mobile messaging platform for the delivery of rich media to mobile devices. The company works with leading marketers in media, retail, political marketing, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. The company has raised $14.1 million in venture capital from Ascend Venture Group, Black Diamond Ventures, Bryant Park Ventures and DFJ Frontier. Mogreet is headquartered in Venice, California. http://www.mogreet.com

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