|[May 24, 2012]
Ittiam's Wi-Fi IP Gets Strong Traction in Consumer Markets with Multi-Million Units Production
BANGALORE, India --(Business Wire)--
Ittiam Systems, a leader in providing digital Media Software IP and
Communication based Silicon IP solutions, today announced that its Wi-Fi
Silicon IP has received strong traction in 'consumer market based SOCs'
leading to high volumes.
Ittiam has been developing and licensing Wi-Fi IP for SOC and FPGA based
system customers for over a decade. Ittiam licenses the Wi-Fi Media
Access Controller (MAC), Baseband Processing unit [PHY - Physical Layer]
and the host interface. The Wi-Fi IP is based on IEEE (News - Alert) 802.11a/b/g and
802.11b/g/n standards. Ittiam's IP includes new features like Wi-Fi
direct and Wi-Fi Protected Setup [WPS]. This IP has been designed into
several SOCs of customers in US, Japan, China, Israel and many other
countries. The customers have in turn designed theirs SOCs into multiple
Ittiam's 802.11b/g and single stream 11n has received strong traction in
Cellular and consumer applications. RDA Microelectronics, China based
leading fabless IC design company, has used Ittiam's Wi-Fi IP in their
connectivity chip and released it for the cellular and consumer
platforms. "Ittiam's IP is of very good quality and is well designed for
integration into the SOC. This allowed us to successfully integrate
Ittiam's Wi-Fi IP with our leading-edge RF transceiver and Bluetooth
technologies to deliver highly competitive Connectivity chip," said
Vincent Tai, Chairman and CEO of RDA Microelectronics. "Ittiam is well
positioned to be the leader in the Wi-Fi IP Market."
Ittiam has partnered with Silvus Technologies (California, USA) and now
offers a broad suite of 802.11n MIMO [Multiple Input, Multiple Output]
PHY and MAC IPs. Ittiam already has design wins for the MIMO solutions
with SOC customers i North America, China and Japan who are expected to
release the chips to market in 2012 with this IP. "We have had a
successful partnership with Ittiam over the past five years to support
SOC customers with MIMO technology. In the next phase of our
partnership, Ittiam will build on top of Silvus MIMO PHY IP to
independently address customer needs in 802.11n and 802.11ac. They are
in a great position to successfully execute on this roadmap," commented
Babak Daneshrad, Chairman of Silvus Technologies.
Ittiam is making strong R&D investments to be ready for customers'
future needs. 802.11ac MAC is scheduled to be ready by end of 2012
followed by 802.11ac PHYin 2013. Ittiam also works with leading wireless
IP companies like InterDigital (News - Alert) in exploring new technologies such as
dynamic spectrum management to exploit the TV Whitespace.
As per the latest press release from Wi-Fi Alliance (News - Alert), shipments of Wi-Fi
devices reached nearly 1.1 billion in 2011 and are expected to double by
2015. This includes home and mobile device category, automotive, smart
metering, automation, health and medical products. Since many of these
devices are driven heavily by cost and form factor, Wireless LAN IP
based SOCs emerge as ultimate winners for most of these applications.
Ittiam also works closely with the customers and provides consultancy on
the SOC [System on Chip] architecture that is suitable for Wi-Fi. This
includes suggestions on the CPU Core, Bus architecture, memory
sub-system and interfaces. Ittiam has several (filed and granted)
Patents in this domain. It is also a member of Wi-Fi Alliance® Group.
"Ittiam envisaged the market to explode with Wi-Fi being the leading
technology in 'Internet of things' more than a decade ago and hence
invested and continues to invest in this domain heavily," said Ravi
Shankar Ganesan, Vice President and head of Silicon IP Business Unit of
About Ittiam Systems Private Limited
Ittiam Systems Private Limited, headquartered in Bangalore, India, is a
technology company singularly focused on embedded media centric systems.
It operates through its network of offices and representatives around
the world. Ittiam's customers include world's leading electronics
companies for its software-and-system IP and semiconductor companies for
its system-on-chip IP. Since 2004 the company has been consistently
rated as the "World's Most Preferred DSP IP Supplier" in the annual
surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had
been selected by Red Herring (News - Alert) into the top 100 private companies in Asia.
In February 2007, Ittiam received the NASSCOM India IT Innovation Award,
a prestigious recognition. In July 2011 Ittiam's VC won the Product of
the Year 2010 from Communications Solutions. In January 2012 Ittiam's
VCS-FHD and VNS-CPlus were awarded Internet Telephony (News - Alert) 2011 Product of
the year. Embedding Ittiam IP inside, the annual volume of customers'
products shipped such as Smartphones, Tablets, Video Communication
Devices and Wi-Fi Chipsets is in several tens of million units.
For more details, visit www.ittiam.com.
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