INGATE

From The Sip Trunking Experts

TMCNet:  Newly-named Dolby Theater unveiled with signage, audio-visual system

[June 11, 2012]

Newly-named Dolby Theater unveiled with signage, audio-visual system

LOS ANGELES, Jun 11, 2012 (Xinhua via COMTEX) -- Oscars' renamed home Dolby Theater was revealed here Monday with a new signage and the installation of Dolby Atmos and Dolby 3D, Dolby Laboratories' most advanced and brand-new sound and sight system.


"Today, this is an emotional experience," said Kevin Yeaman, president and chief executive officer of Dolby Laboratories before the official unveiling ceremony at Hollywood & Highland Center.

"We are so excited to have this iconic theater of the Academy Awards, which is now also a worldwide showcase of our best technologies," he said.

The 180,000-square-foot (16,723 square meters), 3,400-seat Oscars' landmark, formerly known as Kodak Theater, is Dolby's first location in the world selected to offer Dolby Atmos, which brings audiences the most lifelike movie-going experience.

"For you, that means the reality is way more real than past," said David Gray, vice president of worldwide production services at Dolby. "It's time to sound again." For the first time, Dolby Atmos introduces a hybrid approach to mixing and directing sound as dynamic objects that envelop listeners, in combination with channels for playback.

With the ability to transmit up to 128 simultaneous and lossless audio inputs, and the ability to render from 5.1 all the way up to 64 discrete speaker feeds, Dolby Atmos introduces a completely new audio capability.

"Dolby Atmos is our most significant innovation in years and represents the future for entertainment sound in cinema," Yeaman said.

"We have leveraged our deep insights into how people hear and experience sound to empower filmmakers, studios, and exhibitors with new technology that transforms storytelling," he added.

The company said by June 22 this year, between 15 to 22 theaters in the United States would be upgraded with the Dolby's new audio platform. After that, Dolby will focus on installing Dolby Atmos at major theaters worldwide, including Europe, China, Japan, India and others next year.

Gray told Xinhua that it would cost an average of 25,000 to 30,000 U.S. dollars to upgrade one mid-sized theater with Dolby Atmos.

In addition to the new advanced audio system, the Dolby Theater features Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience, which delivers a great experience anywhere in the house.

On May 1, Dolby Laboratories announced a 20-year naming agreement with the theater owner CIM Group after beating out 10 other bidders for the naming rights.

"When the opportunities came up -- the Dolby Theater, we couldn't pass it out," Yeaman said.

In 2000, Kodak signed a 20-year contract for naming rights of the Hollywood theater. The deal was terminated as the century-old photography giant filed bankruptcy earlier this year.

Under the new contract, the Dolby Theater will host the Academy Awards through 2033. "We'll be here as long as the Oscars stay," said Yeaman.

Dolby Laboratories was founded by American Ray Dolby in London in 1965 and then moved back to the United States in 1975. Since the 1960s, Dolby Laboratories has been a leader in audio innovation.

From the cinema to the living room, Dolby has transformed the entertainment experience and is recognized as the standard for high-quality audio.

Today, Dolby technologies can be found in theaters, Blu-ray, video games, DVDs, mobile media, digital broadcast TV, digital cable, professional recording studios, and satellite systems.

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.