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5 QUESTIONS with DoubleScoop director of marketing Tina Marquis
Jun 17, 2012 (Daily Camera - McClatchy-Tribune Information Services via COMTEX) --
Earlier this month, Boulder-based DoubleScoop officially launched and released its app that allows children and their older relatives to connect by sharing pictures, stories and song via the iPhone, iPad or personal computer.
The company's director of marketing, Tina Marquis, spoke briefly with the Daily Camera about the app and the company's longer-term goals.
The following has been edited for clarity and space.
1. What is DoubleScoop's background?
It was started by two local men, Tim Carlin and Steve Norman, and their last project was the bike-and-walk-to-school program called Boltage. They were looking to start a new project and they were really interested in the concept of bringing seniors online and specifically connecting the older generation with kids.
2. How does the app work?
It creates a one-to-one relationship between the child and the relative. It's not a group sharing kind of site. They can draw pictures, they can record messages to each other, they can sing songs ... They can type stories, they can take pictures with the app and they can post immediately to the other relative without having to download anything. It creates a digital scrapbook.
3. How did you tackle in adapting the technology to many generations?
We spent a lot of time on the interface and what the screen looks like. How can a 3- or 4-year-old child pick up an iPhone and send a message? A lot of it is driven by photographs, so they can click on themselves and click on the (relative). Also, not everyone wants to use mobile apps. We developed alongside it an app for the computer.
4. What challenges did you face in making this app secure?
We are so focused on security that it sometimes doesn't let us do things that are convenient. For example, you can't find anybody on this app. You have to know the person's e-mail address to connect with them. Every child account has to be approved by a parent. There are no advertisements, no external links ... it's almost like a lockdown platform, so a child really can't wander into another app. Our big thing was really making sure no one could find another child.
5. What are the next steps?
Right now we're very, very focused on customer acquisition. We officially launched (the week of June 4) and are starting to look at different marketing opportunities. We're evaluating which new features to add (including video messaging) and also looking at (whether there are) opportunities in terms of creating more of a memorybook.
-- Alicia Wallace
___ (c)2012 the Daily Camera (Boulder, Colo.) Visit the Daily Camera (Boulder,
Colo.) at www.dailycamera.com Distributed by MCT Information Services
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