Heartland Robotics, Inc. Changes Name to Rethink Robotics
BOSTON, MA, Jun 19, 2012 (MARKETWIRE via COMTEX) --
Heartland Robotics, founded by iRobot co-founder Rodney Brooks to
develop a new class of manufacturing robots, today announced that it
is changing its name to Rethink Robotics, Inc.
Rethink Robotics is developing a new generation of robots to improve
productivity in manufacturing environments. The robots will be
intuitive to use, capable of autonomously sensing and adapting to
their environment, versatile, and flexible. They'll be easy to buy,
train, and deploy and will be much less expensive than traditional
"Though we changed to a name that better represents the breadth and
impact of our vision, we remain solidly committed to the mission
reflected in our previous name: keeping manufacturing jobs in
America," said Rethink Robotics president and CEO Scott Eckert. "In
fact, the robot we will announce later this year will be sourced and
manufactured almost entirely in the USA."
Rethink Robotics products will reflect the company's new vision of a
much more broadly adopted automation approach that will do for
manufacturing workers what the PC did for office workers -- increase
their productivity by giving them direct access to technological
"Just as businesses had to completely rethink ways to use computers
when the PC was first introduced, they will want to take advantage of
opportunities created by this new class of robot," said Rod Brooks,
chairman, founder, and CTO of Rethink Robotics. "With our robots,
businesses will have the opportunity to rethink manufacturing,
rethink automation, and rethink outsourcing."
About Rethink Robotics
Rethink Robotics, Inc. is developing a revolutionary new generation
of intelligent robots to increase productivity and efficiency in
manufacturing environments. Introducing robots into places that have
not been automated before will make manufacturers more efficient,
their workers more productive, and keep jobs from migrating to
low-cost regions. Based in the Innovation District of Boston,
Massachusetts, the company is funded by Charles River Ventures,
Highland Capital Partners, Sigma Partners, Draper Fisher Jurvetson,
and Bezos Expeditions, the personal investment company of Jeff Bezos.
For more information about Rethink Robotics, please visit
Rethink Robotics, Inc.
SOURCE: Rethink Robotics
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