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| [September 27, 2012] |
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Strategy Analytics: Firefox OS to Capture 1 Percent Share of Global Smartphone Market in 2013
BOSTON --(Business Wire)--
According to the latest research from Strategy Analytics (News - Alert), Firefox OS
will capture 1 percent share of global smartphone shipments in 2013.
Firefox OS will target entry-level smartphone users, a segment currently
dominated by Android (News - Alert).
Scott Bicheno, Senior Analyst at Strategy Analytics, said, "Firefox OS
is an emerging operating system for smartphones being developed by
Mozilla (News - Alert). The platform is designed to be open-source, licensable, and
relatively low-cost. Firefox OS supports HTML5 apps and it is gaining
interest from several hardware vendors and operators, such as ZTE and
Telefonica (News - Alert). We expect the first Firefox smartphones to launch
commercially in Latin America or Western Europe in the first half of
next year. We forecast Firefox OS to capture a niche 1 percent share of
global smartphone shipments in 2013.
Neil Mawston, Executive Director at Strategy Analytics, added, "Firefox
OS will initially target entry-level smartphone users, which is a
segment currently dominated by the Android platform in almost all
regions worldwide. Overcoming Android will not be an easy task. To
succeed, Firefox OS will need to address at least three main challenges;
they are low brand awareness among smartphone consumers worldwide, a
limited retail presence in the influential United States market, and a
relatively modest ecosystem of supporting apps and services."
The full report, Global Smartphone Sales Forecast by OS for 88
Countries: 2007 to 2017, is published by the Strategy Analytics
Wireless Smartphone Strategies (WSS) service, details of which can be
found here: http://tinyurl.com/d9okv5r.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting
firm. The company is headquartered in Boston, USA, with offices in the
UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com
for more information.
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