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Broadcom signs agreement with Hyundai to power next-generation connected car
Oct 22, 2012 (Datamonitor via COMTEX) --
Broadcom Corporation, a provider of semiconductor solutions for wired and wireless communications, has signed a joint development agreement with Hyundai Motor Company to power the next-generation connected car.
The collaboration will integrate infotainment, telematics and Advanced Driver Assistance Systems (ADAS) features such as surround view parking and lane departure warning into Hyundai vehicles.
Based on Broadcom's BroadR-Reach Ethernet technology, the single high-bandwidth in-vehicle network will deliver cost-effective, lightweight 100Mbps connectivity to advance integration of safety applications in the vehicle. Broadcom will showcase the technology at SAE Convergence in Detroit, October 16-17.
As members of the AVnu Alliance and OPEN Alliance (One-Pair Ether-Net) Special Interest Group (SIG), Broadcom and Hyundai Motor have partnered since 2011 to drive wide-scale adoption of Ethernet-based automotive connectivity. Ethernet enables an open, scalable network for powering in-vehicle infotainment and ADAS, while supporting implementation of next-generation technologies and multiple networks, improving the ability to share data from a common source to the entire network.
Ali Abaye, Senior Director, Product Marketing, Infrastructure and Networking Group, said: "Demand for advanced safety features, together with the need for higher bandwidth and faster connectivity within and between in-car networks, continues to grow at a rapid pace. Broadcom's Ethernet solutions, pervasive throughout cloud-scale data center, carrier and enterprise networks, are now making their way into the vehicle, enabling a more scalable and open architecture. Our collaboration with Hyundai Motor will make features previously only available in luxury models accessible to a broader number of drivers, ultimately improving automotive safety for the masses."
Dominique Bonte, vice president and Practice Director, ABI Research, said: "As in-car connectivity transforms the automotive industry and driving experience, empowering consumers with passive and active safety along with infotainment and connected lifestyle services at cost-effective price points will be critical to making the connected car a viable experience for all. Ethernet has emerged as a cost-effective standard for powering automotive connectivity and counters age-old issues of scalability and cost-prohibitive technologies that stand in the way of the connected car experience."
SunJai Lee, Infortainment Design Division Leader of Hyundai Motor, said: "Hyundai is confident about the viability of Ethernet in the car and looks forward to closely collaborating with Broadcom to develop an Ethernet network for Hyundai vehicles. The in-vehicle Ethernet network will enable key features including infotainment, lane departure warning, park assist and telematics to deliver greater value to our customers. We chose to partner with Broadcom as they deliver superior Ethernet-based innovation to enrich the driver and passenger experience."
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