From The Sip Trunking Experts

TMCNet:  Integrating Machine Data with Enterprise Systems: A Top Priority for Leading Companies

[November 01, 2012]

Integrating Machine Data with Enterprise Systems: A Top Priority for Leading Companies

FOXBORO, Mass., Nov. 1, 2012 /PRNewswire via COMTEX/ -- A new study from Axeda Corporation, the leading cloud-based service and software for managing connected products and delivering machine-to-machine (M2M) applications, finds that integration of M2M data with ERP/CRM systems is a top priority for connected enterprises. According to the survey, 67 percent of M2M adopters are interested, planning, or scheduled to integrate M2M data with back-end systems - enabling the data to be leveraged by many functions across the enterprise.

When product and machine data feeds directly into business systems, it creates an array of new touch points for the organization to gain deeper insights and streamline processes. Operational teams can track, monitor, and manage assets. Service teams can reduce support costs and increase service revenue. Marketing and sales teams gain accurate insight into customer needs. R&D teams can mitigate the risk of defects.

The increasing focus on back-end integration represents a significant jump in the maturity and tangible value of M2M adoption, which started as a tool to improve operational efficiency for service, and has moved front-and-center as a strategic initiative for connected enterprises. Machine data is now a source of valuable business insight across the enterprise to fuel product innovation and enhance customer relationships.

"We believe M2M data integration with enterprise systems is a game-changer for companies," said Robin Duke-Woolley, CEO of Beecham Research. "It reveals exactly what's happening at the customer site - allowing organizations to connect the dots in ways not previously possible." Integrated Machine Data Bridges Functions and Workflows The Axeda survey finds that respondents are increasingly sharing M2M data with multiple roles in their company, looking to gain the competitive advantage that comes with interconnectedness.

Socializing machine data with peers in Research & Development was on top of the list, with 74 percent of respondents naming it the business function they're most likely to share connected product data with, followed by operations (59 percent), product marketing (43 percent), and sales (35 percent). With multiple departments leveraging M2M data, organizations are better equipped to develop new, innovative products, deliver a superior customer experience, and identify upsell opportunities.

"When savvy M2M adopters use machine data to unify functional roles within their organization, it accelerates growth, creates opportunities for brand differentiation, and impacts the company's core culture by creating a social enterprise," said Dan Murphy, Axeda's vice president of marketing. "Having insight into how each and every customer interacts with your products is an enormous competitive advantage, and sharing that advantage across the enterprise enhances all business functions." Webinar: Five Bottom-Line Benefits of Integrating SAP with Your Connected Products Industry experts from SAP and Axeda will demonstrate how to unlock the full potential of M2M data, and showcase how integrated systems can: Eliminate error-prone manual steps for connecting enterprise assets Enhance product features Improve targeted sales and marketing efforts based on real-world usage and inventory Delight your customers with improved service and streamlined programs Transform your business by leveraging the Internet of Things, the Axeda M2M Cloud Service and the Business Web.

To register for the webinar on November 6, 2012, visit For more information on this study and enterprise integration, download Axeda's new Survey Results and Report, "M2M Data Integration with Enterprise Business Systems," at: About Axeda Axeda provides the leading cloud-based service and software for managing connected products and implementing innovative M2M applications -- significantly reducing the cost and complexity of connecting and remotely servicing the products of the world's leading companies. Axeda customers use its M2M application enablement platform to deliver innovative M2M solutions and optimize their business processes with data from their connected products.

By relying on the Axeda® Platform to power their connected products, companies are transforming their business by improving customer satisfaction, reducing costs, and generating new sources of revenue. The M2M solutions behind these connected products range from remote service, fleet management, usage-based insurance, asset tracking, mHealth, and more. Join our developer community at: and learn more at

Media Inquiries Erin Smith Dan Carlson Axeda Corporation Corporate Ink 508-718-6351 617-969-9192 SOURCE Axeda Corporation

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.