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| [November 07, 2012] |
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FAB Universal Announces over 100% Increase in Advertising Revenue For Libsyn
PITTSBURGH --(Business Wire)--
FAB Universal (NYSE MKT: FU), a worldwide distributor of digital
entertainment, today announced 2012 third quarter revenue growth of 186%
over the third quarter of 2011 for its podcasting platform, Libsyn.
The Libsyn podcasting platform offers a suite of powerful monetization
tools for publishers including a dynamic advertising and campaign
management system (Alchemy) that targets the 25 million unique monthly
audience members who download entertainment from the network.
Advertising revenue grew 116% in the third quarter versus the second
quarter of 2012. Advertising revenue is generated through the placement
of third party podcast advertisements and producer-provided ads. The
Alchemy system dynamically stitches ads into the content and provides
campaign management and reporting. Revenues are generated through paid
placement of podcast advertising from which the producers receive
revenue sharing.
"It is very exciting to see a resurgence in podcast advertising,
resulting from continued growth in podcast popularity. Advertising was
one of the early monetization options for producers and Libsyn has
developed many tools specifically geared to help producers maximize
their monetization opportunities via advertising," said Chris Spencer,
CEO, FAB Universal Corp. "We know that podcast advertising is successful
and have worked with many different Advertising Agencies including
Performance Bridge, with whom we have run various monthly ad campaigns
each and every month over the last five years. We now look forward to
using our knowledge base and technology lead to expandour marketing
channels in the US as well in our international franchises across China."
Libsyn is very excited to announce a new advertiser, Ting.com, that is
now working with podcasts on the Libsyn network. Ting is a mobile phone
service provider covering the U.S. market. "We find that the
relationship between podcast hosts and their audience creates an ROI for
our advertising spend that is second to none," said Sean Hurley,
Marketing Manager of Ting. "There is a level of engagement between a
podcaster and his audience that banner advertisements just can't come
anywhere close to replicating."
About FAB Universal Corp:
FAB Universal Corp. is a global leader in digital media entertainment
sales and distribution. FAB delivers media to its customers worldwide
through Intelligent Kiosks, Retail Stores, Retail Franchises and online
through Apple iTunes and Google (News - Alert) Android through three business units:
Digital Media Services, Retail Media Sales and Wholesale Media
Distribution. We distribute billions of movie, music, podcast, TV show
and other digital files to consumers in 240 countries. Sales of digital
media are generated through kiosks networks, subscription sales for
mobile devices, smartphone Apps and Netflix-like subscription models. In
2011, we distributed billions of downloads of copyrighted music, video
games, ringtones, ebooks, movies and podcasts to over 50 million people
worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Windows
Phones, Androids and many other devices and destinations. We are a
publicly held, Pittsburgh based company with thousands of shareholders
and a world-class team. Visit us on the web at www.fabuniversal.com,
email us at contact@fabuniversal.com.
Legal Notice
Legal Notice Regarding Forward-Looking Statements: "Forward-looking
Statements" as defined in the Private Securities litigation Reform Act
of 1995 may be included in this news release. These statements relate to
future events or our future financial performance. These statements are
only predictions and may differ materially from actual future results or
events. We disclaim any intention or obligation to revise any
forward-looking statements whether as a result of new information,
future developments or otherwise. There are important risk factors that
could cause actual results to differ from those contained in
forward-looking statements, including, but not limited to risks
associated with changes in general economic and business conditions,
actions of our competitors, the extent to which we are able to develop
new services and markets for our services, the time and expense involved
in such development activities, the level of demand and market
acceptance of our services, changes in our business strategies and acts
of terror against the United States.

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