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TMCNet:  Extraprise Announces Partnership With NetProspex To Extend B2B Data Services To Demand Generation Marketers

[November 07, 2012]

Extraprise Announces Partnership With NetProspex To Extend B2B Data Services To Demand Generation Marketers

ORLANDO, Fla., Nov. 7, 2012 /PRNewswire via COMTEX/ -- Eloqua Experience 2012 -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises and NetProspex, the leading provider of B2B marketing data services, today announced an alliance that will extend the NetProspex portfolio of data services to Extraprise's client base. The partnership will allow Extraprise's B2B clients to fill gaps in their marketing database through targeted lists, improve record completeness through append services, assess the current quality and targeting patterns of their marketing database, and cleanse incorrect data.

(Logo: Extraprise clients using Eloqua will have the capability to leverage NetProspex's new Data Enrichment Connector for Eloqua, announced this week, to further improve the completeness and correctness of their data. This connector appends firmographic (e.g. industry), demographic (e.g. job title), and contact (e.g. phone number) information to records either via registration form append, or to batches of records in programs and campaigns. Benefits of the connector include faster lead scoring and segmentation, better conversion rates from shorter forms, and more effective sales follow-up.

"Offering an expansive list of our i2i marketing services which span data management, customer intelligence, marketing strategy, lead generation, nurturing and qualification, Extraprise is committed to helping clients improve results while generating greater value from their marketing automation and CRM investments," said Joe Cordo, Chief Marketing Officer at Extraprise. "We are pleased to partner with NetProspex as a high-quality resource for critical marketing data services which allow our clients to improve results from their current marketing data, and gain a competitive advantage through access to a high-volume of targeted new prospects." "NetProspex is committed to helping organizations drive customer acquisition by uncovering data insights that are necessary to optimizing lead generation results," said Michael C. Bird, President of NetProspex. "We are thrilled to be partnering with Extraprise to provide B2B demand generation marketers with clean and reliable prospect information and data enrichment services that enhance today's high-performing marketing campaigns." About NetProspexNetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep(TM) technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. For more information visit our site or call 1-888-826-4877 About Extraprise Group Inc. Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit or call +1(888) i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:For ExtrapriseChris McCoin or Richard SmithMcCoin & Smith Communications LLC508-429-5988 (Chris) or 978-433-3304 (Rick) or SOURCE Extraprise

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