|[November 07, 2012]
sensewhere announces adwhere, the ambient mobile advertising solution
MOUNTAIN VIEW, Calif. --(Business Wire)--
sensewhere [sic.] Ltd., the world leading indoor positioning technology
provider today launched a new addition to their software solutions
adwhere is a precise location based mobile advertising platform that
delivers intelligent context aware adverts, coupons and vouchers to
mobile device users indoors and within areas of poor GPS coverage. The
solution builds on sensewhere's patented pinpoint location technology to
distribute hyper-local ads/coupons/retail information to customers
within individual stores, shopping malls, airports and casinos.
"Brands now have a powerful tool to boost sales in their brick and
mortar stores." said Rob Palfreyman, sensewhere's CEO. "For example, you
go into a shopping mall to buy a newtablet computer and you share this
information on a social platform like Facebook. adwhere works with your
social network post, your location and an ad agency database to create a
personalized offer from a brand like Apple (News - Alert) or Samsung. This provides the
customer with a relevant incentive and a welcome bonus to their shopping
experience, offering the retailer a head start over their competition by
converting adverts to transaction and an opportunity to engage with
potential customers nearby".
adwhere is the complete mobile advertising platform which utilises
precise indoor positioning technology and fully customizable indoor
maps. It provides the ideal advert delivery mechanism for third party
applications and easily integrates with an Ad agency's advert database.
The advert notifications can be delivered in an intelligent, context
aware manner via SMS, In App Notification or email to provide consumers
contextually relevant messages.
This fully configurable platform functions with any indoor or outdoor
map providers and can be tailored to suit a wide range of business
sensewhere Ltd. is a world leader in hyper-local and indoor positioning
solutions. sensewhere's technology enables precise location information
in areas where there is no or inaccurate GPS satellite data such as
indoors or in tight urban areas. Key aspects of the technology are based
on software algorithms which uses all available location data whether
GPS, A-GPS, Wi-Fi, Bluetooth or sensewhere proprietary software to
create accurate and fast location information.
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