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TMCNet:  APPS GENIUS CORP - 10-Q - Management's Discussion and Analysis of Financial Condition and Results of Operations.

[November 09, 2012]

APPS GENIUS CORP - 10-Q - Management's Discussion and Analysis of Financial Condition and Results of Operations.

(Edgar Glimpses Via Acquire Media NewsEdge) The following plan of operation provides information which management believes is relevant to an assessment and understanding of our results of operations and financial condition. The discussion should be read along with our financial statements and notes thereto. This section includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our predictions.


Plan of Operations We were incorporated in the State of Nevada on December 17, 2009 as Apps Genius Corp.

We create innovative social games and mobile application that let you play together with real-world friends and family using the infrastructure built by social and wireless networks. Our cross-platform gaming and mobile applications allow users to play and interact with the same people such user would play cards, board games or go bowling within the real world, regardless of the network they are on. Our Social Gaming and Mobile App technology allows users and players to reach across the different networks into a virtual application or gaming environment. Additionally, we have developed unique player incentive platforms that allow users to share in the success of the game or application. Currently we are developing our platform for Facebook, iPhone and Android.

We monetize our social games through virtual currencies through Google Play, Admob, Facebook Credits, and banner ads through Lifestreet Media and Apple. Our mobile applications are monetized by either charging fees for downloading through the Apple iTunes Store or by offering free applications with banner advertising supplied by Cubics. To date, we have commenced limited operations and will require outside capital to implement our business model.

In August 2011, we launched our Celebrity Entertainment Division. Our aim with implementing the Celebrity Entertainment Division is to work with celebrities to create and distribute social games and software applications that consumers can use on a variety of platforms. In that regard, On October 17, 2011, we entered into an exclusive, worldwide licensing agreement which grants us the right to use Nicole Polizzi's (known by the stage name "Snooki") name and likeness in the development, manufacture, marketing, sale and distribution of social applications and social games (the "Snooki License"). Pursuant to the Snooki License, we will develop a total of four applications within one year of the execution of the License Agreement (the "Initial Term"), with the release of the first application occurring in November 2011. We have also retained the right to release four additional applications after the Initial Term, provided we successfully release four applications during the Initial Term.

On February 9, 2012, we entered into a binding term sheet (the "Term Sheet") with Mike Sorrentino, MPS Entertainment, LLC, and Starz Management & PR, LLS ("Starz") regarding an exclusive, worldwide licensing agreement, which would grants us the right to use Mike Sorrentino (known by the stage name "The Situation") name and likeness in the development, manufacture, marketing, sale and distribution of social applications and social games to be released and offered on the Android, Apple's iOS, Facebook, and Google+ platforms (the "Sorrentino Agreement").Pursuant to the Term Sheet, we will develop a total of four apps within eighteen (18) months of the execution of the Sorrentino Agreement, with the release of the first, second, and third App occurring within 3 months, 6 months and 9 months of the Effective Date, respectively. The fourth App shall be released no later than 15 months from the Effective Date. The term of the License (the "Term") shall be 18 months from the Effective Date.

On April 19, 2012, we acquired the domain name "GetFunded.com" in order to explore potential opportunities in crowdfunding. "Crowdfunding" describes the collective cooperation, attention, and trust by people who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations. Crowdfunding can occur for a wide variety of purposes, both for-profit and not-for-profit, including mobile app development, disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, movie or software development, and scientific research. Crowdfunding has experienced a sudden increase in popularity and could become a viable means for start-up companies to raise capital from investors because of the Jumpstart Our Business Startups Act or "JOBS" Act, which was signed into law by President Obama on April 5, 2012. The JOBS Act eases certain securities regulations, particularly for smaller issuers of securities, and creates an exemption from registration under the Securities Act of 1933 for crowdfunding, subject to certain restrictions and qualifications. The SEC has until December 31, 2012 to enact a regulatory system for crowdfunding, but this could potentially be extended until a later date.

17 -------------------------------------------------------------------------------- Our website, www.GetFunded.com will position us to be part of crowdfunding when the SEC regulations become effective and entrepreneurs are able to solicit capital from investors through these channels. Crowdfunding has already received a large amount of publicity.

Our Beta version of www.GetFunded.com is open for registration to all businesses. The GetFunded.com platform initially allows users to donate financially to the development of a wide range of products and services. In our initial release, GetFunded.com allows users to contribute to a project in exchange for services or products. Next, we intend to build and position the GetFunded.com platform to take advantage of the JOBS Act by allowing users to use crowdfunding to solicit investors and sell securities through our website should the JOBS Act become effective and applicable to crowdfunding.

GetFunded.com intends to apply to become an approved portal site with the ability to allow users to invest and purchase securities in companies through crowdfunding in accordance with the requirements of the JOBS Act. As soon as the SEC regulations are announced, we plan to move quickly so that we are able to become an early established platform for crowdfunding.

Limited Operating History We have generated a limited financial history and have not previously demonstrated that we will be able to expand our business. Our business is subject to risks inherent in growing an enterprise, including limited capital resources and possible rejection of our business model and/or sales methods.

Critical Accounting Policies and Estimates While our significant accounting policies are more fully described in Note 1 to our financial statements for the nine months ended September 30, 2012, we believe that the following accounting policies are the most critical to aid you in fully understanding and evaluating this management discussion and analysis.

Our financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. We continually evaluate our estimates, including those related to bad debts, recovery of long-lived assets, income taxes, and the valuation of equity transactions. We base our estimates on historical experience and on various other assumptions that we believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Any future changes to these estimates and assumptions could cause a material change to our reported amounts of revenues, expenses, assets and liabilities. Actual results may differ from these estimates under different assumptions or conditions. We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of the financial statements.

Software development costs Costs incurred in connection with the development of software products are accounted for in accordance with the Financial Accounting Standards Board Accounting Standards Codification ("ASC") 985 "Costs of Software to Be Sold, Leased or Marketed." Costs incurred prior to the establishment of technological feasibility are charged to research and development expense. Software development costs are capitalized after a product is determined to be technologically feasible and is in the process of being developed for market.

Amortization of capitalized software development costs begins upon initial product shipment. Capitalized software development costs are amortized over the estimated life of the related product (generally thirty-six months), using the straight-line method. The Company evaluates its software assets for impairment whenever events or change in circumstances indicate that the carrying amount of such assets may not be recoverable. Recoverability of software assets to be held and used is measured by a comparison of the carrying amount of the asset to the future net undiscounted cash flows expected to be generated by the asset.

If such software assets are considered to be impaired, the impairment to be recognized is the excess of the carrying amount over the fair value of the software asset. We have not capitalized any software development costs.

Impairment of long-lived assets In accordance with ASC Topic 360, we review long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable, or at least annually. We recognize an impairment loss when the sum of expected undiscounted future cash flows is less than the carrying amount of the asset. The amount of impairment is measured as the difference between the asset's estimated fair value and its book value. We did not record any impairment charges during the nine months ended September 30, 2012 and 2011.

18--------------------------------------------------------------------------------Revenue recognition We recognize revenue when persuasive evidence of an arrangement exists, delivery has occurred or services have been rendered, the purchase price is fixed or determinable and collectability is reasonably assured. For all revenue sources discussed below, in accordance ASC 605-45 "Principal Agent Considerations", we recognize revenue net of amounts retained by third party entities pursuant to revenue sharing agreements. Our specific revenue recognition policies are as follows: We recognize revenue from the sale of our social games and mobile applications ("Apps") when the App is sold and downloaded by the customer and collection is reasonably assured.

We recognize revenues from the placement of banner ads on social games and mobile applications upon placement of the banner and when collection is reasonably assured.

Some of the our social games contain a virtual currency or point systems that allow users to increase their game playing levels and gain special privileges. Users collect points by moving through the levels, buying them or by completing offers from third-party advertisers that convert into points or virtual currency. When a user completes an offer for one of our third-party advertisers, the advertiser pays us a commission. The commission is recognized as revenue upon completion of the offer and the receipt by us of an electronic confirmation from the advertiser and when collection is reasonably assured. Virtual currency revenue for the nine months ended September 30, 2012 and 2011 was insignificant. For revenues generated through Facebook, Facebook enables payments to the Company through their users. Facebook users can make payments on the Facebook Platform by using credit cards or other payment methods available on its website. The primary process for these transactions is through the purchase of Facebook virtual currency. Facebook users then use this virtual currency to purchase virtual and digital goods in games and apps from developers on the Facebook Platform. When a user engages in a payment transaction utilizing the virtual currency to purchase the Company's applications or games, Facebook will remit to the Company an amount that is based on the total amount of virtual currency redeemed less the processing fee that Facebook charges the Company for the service performed. At such time as the revenue is earned, the Company records as revenue the net amount of the transaction due to the Company from Facebook.

Stock-based compensation We account for stock-based instruments issued to employees in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. We account for non-employee share-based awards in accordance with ASC Topic 505-50.

Recent accounting pronouncements Accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

Results of Operations For the Three and Nine Months Ended September 30, 2012 and 2011 Revenues For the nine months ended September 30, 2012 and 2011, we recognized revenues of $6,473 and $10,450, respectively, a decrease of $3,977 or 38.1% and for the three months ended September 30, 2012 and 2011, we recognized revenues of $1,499 and $1,915, respectively, a decrease of $416 or 21.7%. The decrease in revenues was mainly attributable to a decrease in the sale of previously developed applications and advertising revenues and a lack in the development of new games and applications due to a lack of working capital and development activities.

Pursuant to the Snooki License discussed elsewhere herein, we have developed and released three games and applications. We have also retained the right to release four additional applications provided we successfully release four applications during the initial license term. Additionally, on February 9, 2012, we entered into a binding term sheet (the "Term Sheet") with Mike Sorrentino, MPS and Starz regarding an exclusive, worldwide licensing agreement, which would grants us the right to use Mike Sorrentino (known by the stage name "The Situation") name and likeness in the development, manufacture, marketing, sale and distribution of social applications and social games to be released and offered on the Android, Apple's iOS, Facebook, and Google+ platforms (the "Sorrentino Agreement").Pursuant to the Term Sheet, we will develop a total of four apps within eighteen (18) months of the execution of the Sorrentino Agreement, with the release of the first, second, and third App occurring within 3 months, 6 months and 9 months of the Effective Date, respectively. The fourth App shall be released no later than 15 months from the Effective Date. The term of the License (the "Term") shall be 18 months from the Effective Date. To date we have only released one App.

19 --------------------------------------------------------------------------------Operating Expenses For the nine months ended September 30, 2012 and 2011, operating expenses amounted to $1,234,970 and $204,339 respectively, an increase of $1,030,631 or 504.4%. For the three months ended September 30, 2012 and 2011, operating expenses amounted to $446,853 and $41,634 respectively, an increase of $405,219 or 973.3%. Changes in operating expenses consisted of the following: Three Months Ended September 30, Nine Months Ended September 30, 2012 2011 2012 2011 Licensing fees and expenses $ 67,293 $ - $ 200,237 $ - Research and development 45,133 - 155,343 43,960 Administrative compensation 47,000 12,000 106,000 40,025 Professional fees 274,479 24,416 649,478 91,466 Other selling, general and administrative 12,948 5,218 123,912 28,888 $ 446,853 $ 41,634 $ 1,234,970 $ 204,339 * For the three and nine months ended September 30, 2012, license fees and expenses amounted to $67,293 and $200,237, respectively. We did not incur these expenses in the three and nine months ended September 30, 2011. The increase was attributable to the following: 1. On October 17, 2011, we entered into an exclusive, worldwide licensing agreement with NEP Snooki Enterprises, LLC ("NEP") and Starz Management & PR ("Starz"), which grants us the right to use Nicole Polizzi's (known by the stage name "Snooki") name and likeness in the development, manufacture, marketing, sale and distribution of social applications and social games.In consideration for the exclusive license granted by NEP during the initial term, we paid a non-refundable license fee of $55,000 (the "Cash Fee"). In addition, we issued NEP or assignees warrants exercisable for the purchase of 1,100,000 shares of the Company's common stock at an exercise price equal to $0.31 per share on a for-cash or cashless exercise basis and 70,000 shares of our common stock were issued to Starz.

2. On February 9, 2012, we entered into an exclusive, worldwide licensing agreement (the "MPS License Agreement") with Mike Sorrentino and MPS Entertainment LLC ("MPS") and Starz, which grants the Company the right to use Mike Sorrentino's (known by the stage name "The Situation") name and likeness in the development, manufacture, marketing, sale and distribution of social applications and social games. In consideration for the exclusive license granted by MPS during the Term, we issued MPS and Starz warrants exercisable for the purchase of an aggregate of 1,100,000 shares of the Company's common stock at an exercise price equal to $0.23 per share. For the three and nine months ended September 30, 2012, we recorded licensing fees of $115,570 and $179,943 from the amortization of the above cash and equity fees and $6,508 and $20,493 in marketing and promotional fees and insurance, respectively.

* Research and development expenses consist primarily of salaries and fees paid to third parties for the development of software and applications as well as the development of the "Get Funded.com" website. For the nine months ended September 30, 2012, research and development expenses increased by $111,383 or 253.4% as compared to the nine months ended September 30, 2011. For the three months ended September 30, 2012, research and development expenses increased by $45,133 as compared $0 for the three months ended September 30, 2011. In February 2011, we substantially decreased development activities and in May 2011, we temporarily ceased our research and development activities until we generated sufficient revenues from our current portfolio of products or we were able to raise additional working capital funds from debt or equity financing or loans. In February 2012, pursuant to a Securities Purchase Agreement, we received net proceeds of approximately $825,000 and resumed research & development activities to develop new applications with working capital received from our recent capital raise. In the fourth quarter of 2012, we expect research and development activities to decrease due to limited working capital.

20--------------------------------------------------------------------------------* For the nine months ended September 30, 2012, administrative compensation increased by $65,975 or 164.8% as compared to the nine months ended September 30, 2011. For the three months ended September 30, 2012, administrative compensation increased by $35,000 or 291.7% as compared to the three months ended September 30, 2011. In the 2011 period, we reduced administrative compensation due to the lack of working capital. In February 2012, pursuant to a Securities Purchase Agreement, we received net proceeds of approximately $825,000 and resumed the payment of administrative compensation. We expect administrative salaries to increase in 2012 as we increase our operations.

* For the nine months ended September 30, 2012, professional fees increased by $558,012 or 610.1% as compared to the nine months ended September 30, 2011. For the three months ended September 30, 2012, professional fees increased by $250,063 or 1,024.2% as compared to the three months ended September 30, 2011. We expect professional fees to increase as we incur significant costs associated with our public company reporting requirements, costs associated with newly applicable corporate governance requirements, including requirements under the Sarbanes-Oxley Act of 2002 and other rules implemented by the Securities and Exchange Commission. Additionally, during the three and nine months ended September 30, 2012, we incurred stock-based professional fees of $245,767 and $479,904 related to business development and investor relations services as compared to $3,444 and $18,444 in the three and nine months ended September 30, 2011.

* For the nine months ended September 30, 2012, other selling, general and administrative expenses increased by $95,024 or 329.0% as compared to the nine months ended September 30, 2011. During the nine months ended September 30, 2012, we incurred marketing expense of approximately $10,200 in connection with our exhibition and attendance at the 2012 game Developers Conference and other marketing efforts as compared to $200 for the 2011 period. Additionally, for the nine months ended September 30, 2012, travel expenses increased by approximately $21,600 as compared to the 2011 period.

During the nine months ended September 30, 2012, we paid $60,000 for a domain name which was expensed and included in other selling, general and administrative expenses. For the three months ended September 30, 2012, other selling, general and administrative expenses increased by $7,730 or 148,1% as compared to the three months ended September 30, 2011.

Other Income For the three and nine months ended September 30, 2012, we recognized interest income of $192 and $554, as compared to $0 and $37 for the three and nine months ended September 30, 2011, respectively. The increase in interest income was attributable to having a higher cash balance with which to earn interest on.

Additionally, for the three and nine months ended September 30, 2012, we incurred aggregate interest expense of $0 and $639 related to outstanding notes payable and related party notes, respectively. For the three and nine months ended September 30, 2011, we incurred aggregate interest expense of $704 and $704 related to outstanding notes payable and a related party note, respectively.

Net Loss As a result of the factors described above, our net loss for the nine months ended September 30, 2012 and 2011 was $1,228,582 and $194,556, or a net loss per common share of $0.04 and $0.01 (basic and diluted), respectively. Our net loss for the three months ended September 30, 2012 and 2011 was $445,162 and $40,423, or a net loss per common share of $0.01 and $0.00 (basic and diluted), respectively.

Liquidity and Capital Resources Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. To date, we have funded our operations through the sale of our common stock. Our primary uses of cash have been for salaries and fees paid to third parties for the development of our products. All funds received have been expended in the furtherance of growing the business and establishing brand portfolios. The following trends are reasonably likely to result in a material decrease in our liquidity over the near to long term: An increase in working capital requirements to finance additional product and App development, Addition of administrative and sales personnel as the business grows, Increases in advertising, public relations and sales promotions for existing and new brands as the company expands within existing markets or enters new markets, The cost of being a public company, and Capital expenditures to add additional technology.

21-------------------------------------------------------------------------------- Our net revenues are not sufficient to fund our operating expenses. At September 30, 2012, we had a cash balance of $193,208. Since inception we have funded our operations as follows: In 2010, we raised net proceeds of $652,000 from the sale of common stock to fund our operating expenses, pay our obligations, and for working capital purposes.

In 2011, we borrowed $111,150 ($101,150 from third parties and $10,000 from our chief executive officer) pursuant to note agreements. In January 2012, we borrowed an additional $7,500 from third parties. These funds were used for working capital purposes and to pay the fee for the License Agreement. These notes were unsecured, had interest at 6.0% per annum and were generally due with one year or less of the original note date or within three business days of the closing of a private placement of certain equity securities offered by the Company. In February 2012, the Company raised net proceeds of approximately $830,000 in a private placement as discussed below and these notes and all accrued interest were repaid out of the net proceeds.

On February 9, 2012, we entered into a securities purchase agreement (the "Securities Purchase Agreement") with certain accredited investors (the "Investors") relating to the sale and issuance by us to the Investors of an aggregate of 5,714,286 units, each unit consisting of (i) one share of common stock, par value $0.001 per share ("Common Stock"), of the Company, and (ii) a five-year warrant to purchase one share of Common Stock at an exercise price of $0.25 per share (each, a "Warrant," and collectively, the "Warrants"). Each unit was sold at a price of $0.175. Pursuant to the Securities Purchase Agreement, on February 14, 2012 (the closing date), we issued 5,714,286 shares of common stock and issued 5,714,286 Warrants for net proceeds to us from the sale of the units, after deducting the placement agent's fees and offering expenses, of approximately $830,000. We conducted the Offering pursuant to a registration statement on Form S-1 which was declared effective by the Securities and Exchange Commission on February 9, 2012.The Securities Purchase Agreement contains provisions that restrict the Company from issuing, except pursuant to certain exceptions, any Common Stock or Common Stock equivalents involving a Variable Rate Transaction (as that term is defined in the Securities Purchase Agreement) until five years from the closing.

We currently have no material commitments for capital expenditures. We will need to raise additional funds, particularly if we are unable to generate positive cash flow as a result of our operations. We estimate that based on current plans and assumptions, that our available cash will be sufficient to satisfy our cash requirements under our present operating expectations, without further financing, for up to 12 months. Other than working capital and funds received pursuant to the Securities Purchase Agreement, we presently have no other alternative source of working capital. We will use these funds to fund our operating expenses, pay our obligations, grow our company, and to develop products as required by our License Agreement and for the development of new Apps and games. We may not have sufficient working capital to fund the expansion of our operations and to provide working capital necessary for our ongoing operations and obligations after 12 months and we may need to raise significant additional capital. We do not anticipate we will be profitable in 2012. Therefore our future operations may be dependent on our ability to secure additional financing. Financing transactions may include the issuance of equity or debt securities, obtaining credit facilities, or other financing mechanisms.

However, the trading price of our common stock and a downturn in the U.S. equity and debt markets could make it more difficult to obtain financing through the issuance of equity or debt securities. Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect amounts owed to us, or experience unexpected cash requirements that would force us to seek alternative financing. Furthermore, if we issue additional equity or debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of our common stock. The inability to obtain additional capital may restrict our ability to grow and may reduce our ability to continue to conduct business operations. If we are unable to obtain additional financing, we will be required to further curtail our marketing and development plans and possibly cease our operations.

We anticipate that depending on market conditions and our plan of operations, we may incur operating losses in the foreseeable future. Therefore, our auditors have raised substantial doubt about our ability to continue as a going concern in their audit opinion for the year ended December 31, 2011.

Our liquidity may be negatively impacted by the significant costs associated with our public company reporting requirements, costs associated with newly applicable corporate governance requirements, including requirements under the Sarbanes-Oxley Act of 2002 and other rules implemented by the Securities and Exchange Commission. We expect all of these applicable rules and regulations to significantly increase our legal and financial compliance costs and to make some activities more time consuming and costly.

22 --------------------------------------------------------------------------------Our estimate of cash needed for operating activities for the next 12 months is outlined below: Description Estimated Cost Selling and marketing expenses $ 5,000 Research and development activities 15,000 Professional fees 65,000 General and administrative 70,000 Total $ 155,000 Research and development activities- In May 2011, we temporarily ceased our research and development activities until we generated sufficient revenues from our current portfolio of products or we are able to raise additional working capital funds from debt or equity financing or loans. In February 2012, pursuant to a Securities Purchase Agreement, we received net proceeds of approximately $830,000 and resumed limited development activities. In February 2012, we began limited development activities and we estimate that we will incur cash costs and expenses of approximately $15,000 during the subsequent twelve month period on research and development activities (excluding non-cash stock-based fees) Professional fee - Primarily includes professional fees associated with becoming a public company as summarized as follows: Amount Auditing fees $ 25,000 Legal fees 30,000 Other professional fees 10,000 Total $ 65,000 General and administrative - Over the next 12 months, we estimate that we will incur general and administrative expenses as follows: Amount Administrative salaries and benefits $ 60,000 Other 10,000 Total $ 70,000 We believe our current cash balance is sufficient to fund our business plan, and to continue operating for the next 12 months. If these operating funds are not sufficient, we will have to scale back our operating plans and it will be unlikely that we will be able to pursue our overall business plan without raising additional working capital.

Operating activities For the nine months ended September 30, 2012 and 2011, net cash flows used in operating activities amounted to $535,661 and $180,813, respectively. For the nine months ended September 30, 2012, net cash used in operations of $535,661 was primarily attributable to our net losses of $1,228,582 offset by the add back of non-cash items such as depreciation expense of $1,010 and stock based compensation and fees of $652,897, and changes in operating assets and liabilities of $39,014. For the nine months ended September 30, 2011, net cash used in operations of $180,813 was primarily attributable to our net losses of $194,556 offset by the add back of non-cash items such as depreciation expense of $1,010, stock based compensation of $30,444, and contributed services of $6,000, and changes in operating assets and liabilities of $23,711.

Financing activities For the nine months ended September 30, 2012 and 2011 net cash flows provided by financing activities was $721,141 and $72,500, respectively. During the nine months ended September 30, 2012, we received net proceeds from sale of common stock of $838,150 and proceeds from notes payable of $7,500 offset by the payments of notes payable $118,650 and the payment of insurance premium finance payable of $5,859. During the nine months ended September 30, 2011, we received proceeds from notes payable of $75,000, received proceeds from a note payable - related party of $5,000, and paid $7,500 of deferred financing costs.

23 --------------------------------------------------------------------------------Contractual Obligations In the normal course of business, we may have certain fixed contractual obligations and commitments that include future estimated payments. Changes in our business needs, cancellation provisions, changing interest rates, and other factors may result in actual payments differing from the estimates. We cannot provide certainty regarding the timing and amounts of payments. At September 30, 2012, we did not have any material contractual obligations that would require us to pay cash in future periods.

Off-Balance Sheet Arrangements We have no off-balance sheet arrangements.

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